Status and Challenges of Professional Media Women in Kenya.

Abstract

The researcher set out to study the status accorded to professional media women. and the challenges they faced that have taken place in economic, political, tech- nology and the Kenyan society. The descriptive survey method was used to study professional media women working for the mainstream media in Kenya. The questionnaire was used to gather data for the study, which was analyzed, by use of Statistical Package for Social Scientists (SPSS). The study found out that despite the many changes that have taken place in Kenya's economy, politics, technology and society, their impact on women work- ing in the media is minimal due to traditional practices and stereotypes which deny women chances in decision making levels. The researcher recommends that the greatest professional media women in Kenya should be united, acquire the necessary media skills and lobby to be included in decision-making levels to improve their status and the challenges they are currently facing