The Impact of Social Media on Service Delivery among Churches in Kenya During Covid-19 Pandemic Period: A Case of Trinity Chapel Ruiru
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Date
2023-09
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Daystar University, School of Communication
Abstract
The usage of social media during Covid-19 pandemic period impacted the way services are rendered to congregations in churches across the globe. The purpose of the study was to establish the impact of social media on service delivery among churches in Kenya with a focus on Trinity Chapel Ruiru. The specific objectives of the study were to determine the economic impact of social media on service delivery at Trinity Chapel Ruiru, to evaluate the social impact of social media on service delivery at Trinity Chapel Ruiru and to establish the spiritual impact of social media on service delivery at Trinity Chapel Ruiru. The study was guided by two theories namely, Social Network Theory and the Uses Gratification Theory. The study adopted descriptive research design. Purposive sampling was used to come up with a representative sample of 142 respondents which is 10% of the target population of 1423 respondents. The study incorporated primary data that used questionnaires and in-depth interviews to collect data. The researcher used the Statistical Package of Social Science (SPSS) to analyze data. The researcher ensured voluntary participation, avoided plagiarism and sought permission from relevant authorities to ascertain that the study meets the ethically required standards. The findings of the study revealed and concluded that social media had social, economic and spiritual impacts that affected service delivery at the Trinity Chapel Ruiru. The study recommends the church to enhance usage of modern technology, train more personnel on online services, increase budget on research and enhance pastoral care and fellowship.
Description
MASTER OF ARTS
in Communication
Keywords
Social Media, Service Delivery, Churches in Kenya, Covid-19 Pandemic Period, Trinity Chapel Ruiru
Citation
Muriungi, M. G., (2023). The Impact of Social Media on Service Delivery among Churches in Kenya During Covid-19 Pandemic Period: A Case of Trinity Chapel Ruiru: Daystar University, School of Communication