How Strategic Market Entry Modes Influence Internationalization of Small Medium Enterprises in Kenya

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dc.contributor.authorIrungu, Dancan Njagi
dc.date.accessioned2023-08-15T09:06:08Z
dc.date.available2023-08-15T09:06:08Z
dc.date.issued2018-10-31
dc.descriptionArticleen_US
dc.description.abstractThe purpose of this paper is to establish how strategic market entry modes influence firm’s ability to expand from the local to the international market. The study looked at how different entry modes determine the level of firm internationalization. Some of the strategic entry modes which medium sized firms have used include exporting, direct investment, licensing and franchising, outsourcing and subcontracting, collaborations and partnerships. The study targeted CEOs and senior managers for 100 Top Medium firms in the category of 2012. Structured questionnaire was administered and both descriptive and inferential statistics were used. The findings revealed that though the mode of entry affects the firm’s ability to internationalize, there are multiple factors that should be considered when deciding to go international as opposed to only one or a few.en_US
dc.identifier.citationIrungu, D. N. (2018). How Strategic Market Entry Modes Influence Internationalization of Small Medium Enterprises in Kenya. The International Journal of Business & Management, 6(10). Retrieved from https://www.internationaljournalcorner.com/index.php/theijbm/article/view/140329en_US
dc.identifier.issn2321–8916
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/4195
dc.language.isoenen_US
dc.publisherThe International Journal of Business & Managementen_US
dc.subjectCollaborationsen_US
dc.subjectmodeen_US
dc.subjectpartnershipsen_US
dc.subjectstrategicen_US
dc.titleHow Strategic Market Entry Modes Influence Internationalization of Small Medium Enterprises in Kenyaen_US
dc.typeArticleen_US

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