The Effect of Operations Strategy on Performance of Consultancy Firms? An Empirical Survey of Management Consultancy Firms in Nairobi, Kenya
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Date
2019-07-25
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Economics and Business, Vol.2 No.2, 2019
Abstract
The purpose of this study was to establish the effect of operations strategy on the performance of management consultancy firms in Nairobi, Kenya. The objectives of the study were: to investigate the effect of resource management, value proposition, facility, and knowledge-based value chain strategies on performance of management consultancy firms in Nairobi, Kenya. The study was conducted among management consultancy firms in Nairobi. The target population for the study was all the 227 management consultancy firms which practice as marketing, human resource, accounting and finance, and operations management consultants in Nairobi out of which 144 were selected using stratified random sampling technique. The study found that resource management, value proposition, and knowledge-based value chain strategies have a significant positive effect on the performance of management consultancy firms while facility strategy has no significant effect on performance on management consultancy firms. The findings raise theoretical implications underpinning strategic management practice and theories. It also raises practical implications to management consultants who are in charge of developing and deploying the operations strategy. The study recommends further research be extended to other consultancy businesses, manufacturing, banking, and insurance sector.
Description
Journal Article
Keywords
Facility Strategy, Management Consultancy Firms, Operations Strategy, Value Proposition Strategy
Citation
Wandiga, Eunice and Kilika, James M. and James, Rosemary, The Effect of Operations Strategy on Performance of Consultancy Firms? An Empirical Survey of Management Consultancy Firms in Nairobi, Kenya (June 25, 2019). Journal of Economics and Business, Vol.2 No.2, 2019, Available at SSRN: https://ssrn.com/abstract=3413629 or http://dx.doi.org/10.2139/ssrn.3413629