Effect of Growth Strategies on the Performance of Small and Medium Size Enterprises in the Tourism Industry

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dc.contributor.authorOnyango, Damaris
dc.contributor.authorKyongo, Joanes Kaleli
dc.date.accessioned2023-08-15T08:43:41Z
dc.date.available2023-08-15T08:43:41Z
dc.date.issued2017-08-31
dc.descriptionJournal Articleen_US
dc.description.abstractThe objective of the study was toassess the effectof growth strategies on the performance of small and medium sizetravel and toursenterprises in NairobiCounty, Kenyaand a corresponding hypothesis was formulatedand tested. The study targetted 40 employees from four leading travel firms in Nairobi County and 39 of them responded. Data was collected using structured questionnaires and analyzed by useof Statistical Package for the Social Sciences, Version21. The study found a positive and statistically significant effect of growth strategieson performance of small and medium size travel and tours enterprisesinNairobi County, Kenya. The study findings support the Resource Based View Theory(Barney, 1986)and Schumpeter’sGrowth Theory of Innovation(1934). The study recommends adoption of severalgrowth strategies to leverage potential profitability and internal business processes synergiesfor enhanced enterprise performanceen_US
dc.identifier.citationOnyango, D., & Kyongo, J. K. (2017). Effect of Growth Strategies on the Performance of Small and Medium Size Enterprises in the Tourism Industry. The International Journal of Humanities & Social Studies, 5(8). Retrieved from https://internationaljournalcorner.com/index.php/theijhss/article/view/125779en_US
dc.identifier.issn2321 -9203
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/4190
dc.language.isoenen_US
dc.publisherhe international Journal of Humanities and Social Studies,en_US
dc.subjectGrowth strategiesen_US
dc.subjectEnterprise performanceen_US
dc.subjectSmall and medium enterprisesen_US
dc.subjectResource-Based View (RBV) Theoryen_US
dc.subjectSchumpeter’sGrowth Theory of Innovationen_US
dc.titleEffect of Growth Strategies on the Performance of Small and Medium Size Enterprises in the Tourism Industryen_US
dc.typeArticleen_US

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