Perceptions of the Effect of Corruption on Corporate Image: A Study of Selected Programme Sub-Implementers (PSI’S) of the National Aids Control Council in Machakos County
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Date
2014-06
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Publisher
School of communication, Daystar University
Abstract
Transparency International defines corruption as misuse of entrusted power for private gain (Pellegrini, 2007). Corruption can affect the image of an organization and reduce the level of public confidence and trust in that institution. The purpose of this study was to find out perceptions of the effect of corruption on corporate image of selected Programme Sub-Implementers (PSI’s) of National AIDS Control Council (NACC) in Machakos County. The objectives of the study were to determine the PSI’s perceptions of the corporate image of NACC in view of corruption allegations, to highlight the factors that contributed to corruption at NACC and to make recommendations on what NACC should do to fight corruption. This study utilized a descriptive research method and a sample size of 120 PSI’s was selected. Both quantitative and qualitative data were collected using well structured questionnaires. The study found out that more than half of the respondents did not think there was corruption at NACC. However, nearly all PSI’s who said there was corruption at NACC perceived the image of the organization to be average and poor. In this regard, the study therefore recommends that these findings be used by NACC to develop and implement communication, media and public relations programmes targeting the respondents who feel that there is corruption at NACC to redeem the image of the organization. Further recommendation is that NACC should carry out awareness creation on corruption and integrity targeting the internal stakeholders particularly the CACC’s so as to mitigate the high levels of corruption as well as improving the image of NACC.
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Thesis
Keywords
Corruption On Corporate Image, National Aids Control Council
Citation
Apondi, Mary Gorety (2014). Perceptions of the Effect of Corruption on Corporate Image: A Study of Selected Programme Sub-Implementers (PSI’S) of the National Aids Control Council in Machakos County. School of communication, Daystar University: Thesis