An Assessment of The Challenges Associated with Volunteer Workforce Management at Radio Maria Rwanda
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Date
2022-10
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Daystar University, School of Communication
Abstract
This study has been conducted at RMR for establishing different challenges related to the management of volunteers at RMR, from recruitment to their retention. The study assessed how volunteers are recruited at RMR, what motivated them to volunteer at this radio station, how their recruitment process influenced their motivation and the challenges that they faced while they worked at RMR. The descriptive research design adopted both qualitative and quantitative approaches of data collection from a sample comprising 91 volunteers and 4 staff members of RMR. The data collected were analysed by SPSS and Nvivo software. The findings of the study reveal that the process of volunteer’s recruitment and retention at RMR was characterised by several challenges which required strong strategies to overcome them, such as ineffective communication of volunteering needs at this radio station, insufficient documents on the daily management of volunteers, a high number of unemployed volunteers linked to their ineffective identification and selection, insufficient equipment, lack of regular training and evaluation, etc. The study concludes that several people responded to the call of volunteering at RMR but this radio station necessitated more improvements to strengthen its strategies of volunteers’ management for being more efficient and productive. The study recommends that RMR should redefine its internal strategies of volunteers’ identification, screening and selection as well as their regular evaluation, training, equipment and communicating effectively with them. Furthermore, the study contributed to new knowledge about volunteering issues in media industries from developing countries in which RMR is located.
Description
MASTER OF ARTS in Communication
Keywords
management of volunteers, recruitment to their retention, RMR
Citation
Nkurunziza, F. (2022). An Assessment of The Challenges Associated with Volunteer Workforce Management at Radio Maria Rwanda. Daystar University, School of Communication