An Evaluation of Change Communication during Organizational Change in Non-Governmental Organizations: A Case of AMREF Health Africa, Kenya

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dc.contributor.authorNthiani, Winfred Nduku
dc.date.accessioned2024-05-17T12:45:00Z
dc.date.available2024-05-17T12:45:00Z
dc.date.issued2023-10
dc.descriptionMASTER OF ARTS in Communication
dc.description.abstractEffective change communication is vital for organizational success, shaping perceptions among employees and stakeholders. This study explored this relationship in Kenyan NGOs, focusing on Amref Health Africa. Amref Health Africa underwent significant restructuring, transforming into subsidiaries, yet to date the role played by communication remains unclear. This study has three objectives: (i) to assess the communication strategies employed by managers to convey the transition of Amref Health Africa from AMREF to employees within Amref Health Africa. (ii) to examine the key determinants of effective change communication between management and employees during organizational changes at Amref Health Africa. (iii) to analyze the relationship between organizational change initiatives at Amref Health Africa and the effectiveness of change communication methods employed. A total of 413 employees within the Kenya office of Amref Health Africa were included in the study, and a sample size of 80 respondents was determined employing the Solvin formula. All ten departmental heads were selected through census sampling. A cross-sectional mixed methods descriptive design combined quantitative data from questionnaires with qualitative insights from interviews. Qualitative data was analyzed with NVivo 11, and SPSS version 24 was used to analyze quantitative data, employing descriptive statistics and correlation analysis. The study's findings highlight the pivotal significance of effective change communication within Amref Health Africa, substantially influencing organizational change. It is evident that fostering inclusive communication is essential for comprehensive employee engagement, which is crucial for the success of change initiatives. The study further highlights the need to prioritize information dissemination as a means to augment transparency and collaborative efforts.
dc.description.sponsorshipDaystar University
dc.identifier.citationNthiani, W. N., (2023). An Evaluation of Change Communication during Organizational Change in Non-Governmental Organizations: A Case of AMREF Health Africa, Kenya. Daystar University, School of Communication. Thesis
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/4648
dc.language.isoen
dc.publisherDaystar University, School of Communication
dc.subjectChange Communication
dc.subjectOrganizational Change
dc.subjectNon-Governmental Organizations
dc.subjectAMREF Health Africa
dc.titleAn Evaluation of Change Communication during Organizational Change in Non-Governmental Organizations: A Case of AMREF Health Africa, Kenya
dc.typeThesis

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