An Assessment of Communication Media used in Counselling by Selected Churches in Nairobi.
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Date
2006
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Daystar University, School of Communication
Abstract
Many organizations engage in programmes without paying much attention to the audience they intend to reach. An evaluation of programmes is crucial to determine whether an organization is working within its vision and mission. To establish whether the needs of the target audience are met through the services or programmes offered feedback from target audiences is necessary. The purpose ofthis study was to assess the communication media that the is using to meet the counselling needs of young adults. This study aimed at determining whether the counselling needs of young adults in the Church are met through the media the Church is using and ultimately, provide feedback to the Church as a basis for evaluation. A survey was conducted among 440 young adults in four churches in Nairobi. The findings indicated that just over half of the young adults in the Church feel that the Church understands their counselling needs and provides avenues for these needs to be met. This was especially true in churches that had fora other than the Sunday service where young adults were able to meet for need specific ministry. The study established that the counselling needs of young adults are centred on career, personal finance and relationships, for which they hope to get help from the Church. From the study, it was apparent that personality, religious beliefs and individual perceptions were key factors that influenced individual choice of media. It further emerged that peer counselling, which happens within the interpersonal communication context is the preferred way of obtaining counselling among young adults. Thus, one of the conclusions from this study is that the Church needs to equip its members with counselling skills that would allow for effective peer counselling.
Description
Master of Arts in Communication
Keywords
Communication Media, Counselling, evaluation of programmes
Citation
Shivere, A. B. (2006). An Assessment of Communication Media used in Counselling by Selected Churches in Nairobi. Daystar University, School of Communication.