A Communication Audit of the Catholic Diocese of Kabgayi in Rwanda

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dc.contributor.authorNdahimana, Théoneste
dc.date.accessioned2020-11-12T08:03:42Z
dc.date.available2020-11-12T08:03:42Z
dc.date.issued2017-12
dc.descriptionMaster of Arts in Communicationen_US
dc.description.abstractThe purpose of this study was to conduct a communication audit of the Catholic Diocese of Kabgayi, Rwanda with a view to establishing the effectiveness of communication strategies used by Kabgayi Diocese in resource mobilization. The objectives of this study were to establish communication strategies utilized by Kabgayi Diocese for local resource mobilization, to assess how well the current communications flow was working in supporting the local resource mobilization and to establish the laity‟s perception regarding the communication strategies used by Kabgayi Diocese for local resource mobilization. Data was collected using questionnaires and interviews, analysed using stata and presented using frequency figuresand tables. The study revealed that the clergy of Kabgayi Diocese mobilize local resources in collaboration with some church‟s leaders from the laity. The study futher established that face-to-face group communication, the bishop‟s pastoral letter, the letters to individuals or families were the most used communication approaches currently in local resource mobilization and should, as a recommendation, be combined with other new communication approaches, such as, radio, television, newsletter, event fundraising, notice boards, and social media, especially whatsApp. The study found that there was lack of a resource mobilization strategic plan and a communication plan to support it at the parish and diocesan level. Therefore, the formulation of these two kinds of strategic plans has been perceived as a matter of urgency for Kabgayi Diocese. The study revealed that the amount of information currently received by the laity on local resource mobilization and related themes was not adequate. The study established that the information flow about local resource mobilization was predominantly one-way, downward communication. As a recommendation, upward and horizontal communication flows should be also encouraged by Kabgayi Diocese in resource mobilization. The study also recommended that the clergy and laity leaders should mobilize local resources frequently and that Kabgayi Dioecese should involve the laity more in decision-making regarding resource mobilization.en_US
dc.description.sponsorshipDaystar University, School of Communicationen_US
dc.identifier.citationNdahimana, T., (2017). A Communication Audit of the Catholic Diocese of Kabgayi in Rwanda, Daystar University, School of Communication, Nairobi.en_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3321
dc.language.isoenen_US
dc.publisherDaystar University, School of Communicationen_US
dc.subjectCommunication Auditen_US
dc.subjectCatholic Diocese of Kabgayien_US
dc.subjectRwandaen_US
dc.titleA Communication Audit of the Catholic Diocese of Kabgayi in Rwandaen_US
dc.typeThesisen_US

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