The Use of Communication Campaigns in Addressing Social Issues: An Evaluative Study of ICFTU-AFRO's Anti-Child Labor Program in Kenya

dc.contributor.authorKalugendo, Jasson
dc.date.accessioned2025-07-02T12:23:08Z
dc.date.issued2001
dc.descriptionThesis
dc.description.abstractThe purpose of this study is to evaluate the impact of ICFTU-AFRO's campaign in creating awareness, and bringing about attitudinal and behavioral change in relation to child labor among community leaders, employers and local unionists. The study was done in two plantations, namely Ruiru and Thika and 280 re- spondents were interviewed using structured interviews designed in nominal and Likert scales. Purposive and convenient sampling methods used to determine the sample size of the population. Two-research assistants in each plantation gathered the data respectively. The coded and edited data were built in the Statistic Package for Social Scientists (SPSS). Using bivariate and univeriate tools, the data were analyzed, computed in correlation, cross-tabulation and straight-tabulation, and then presented in tables, charts, graphs and statistical indexes. The data were analyzed in terms of level of awareness, attitudes and behaviors of the target audience. Comparison and contrast by means were done in the views of impact on awareness, attitudes and behaviors in two plantations and against the goals of the campaign. It was found that the campaign to some extent had created awareness, attitudes, and behaviors against child labor. The differences were statistically viable and existed among the individuals and between plantations. Nevertheless, the cam- paign did not create enough impact to completely eradicate the child labor. Therefore, the recommendations were made to improve the communication cam- paign in addressing child labor and social other issues. Also, the study suggests further study in area of communication and research on African audiences.
dc.description.sponsorshipDaystar University
dc.identifier.citationKalugendo, J. (2001). The Use of Communication Campaigns in Addressing Social Issues: An Evaluative Study of ICFTU-AFRO's Anti-Child Labor Program in Kenya. Daystar University, School of Communication.
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/7048
dc.language.isoen
dc.publisherDaystar University, School of Communication
dc.subjectICFTU-AFRO's campaign
dc.subjectcreating awareness
dc.subjectattitudinal and behavioral change
dc.titleThe Use of Communication Campaigns in Addressing Social Issues: An Evaluative Study of ICFTU-AFRO's Anti-Child Labor Program in Kenya
dc.typeThesis

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