Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size

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dc.contributor.authorKiarie John , Kirori Gabriel and Wachira David
dc.date.accessioned2024-05-08T13:14:30Z
dc.date.available2024-05-08T13:14:30Z
dc.date.issued2019
dc.descriptionJournal Article
dc.description.abstractThe purpose of this study was to develop an original framework to explore the direct effect of Loyalty programs on a firm’s financial performance and to discuss the moderating role of company size. The study applies two original concepts - Loyalty programs and company size to develop an integral model that enhances the firm’s financial performance. Secondary data was extracted from financial statements. Explanatory research design which was non-experimental in nature was employed to analyze the effect of company size on financial performance of selected service industry firms. Panel data analysis was used to link the relationship between the Loyalty programs, company size and financial performance. Findings indicated that company size moderates the relationship between loyalty programs and Financial Performance of the selected firms in the service industry in Kenya.
dc.identifier.citationKiarie J., Kirori G., and Wachira D. (2019): Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size. African Multidisciplinary Journal of Research
dc.identifier.issn2518-2986
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/4571
dc.language.isoen
dc.publisherAfrican Multidisciplinary Journal of Research
dc.relation.ispartofseriesVol. 4 (1)
dc.subjectCompany Size
dc.subjectLoyalty Programs
dc.subjectFinancial Performance
dc.titleEffects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size
dc.typeArticle

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