Use of Communication Media and ICT as Strategic Intelligence Tools for Business Enterprise Development: In a Case of The Eastern DRC Post-Conflicts.
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Date
2024
Authors
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Journal ISSN
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Publisher
Daystar University, School of Communication
Abstract
The study explores the place of Business and strategic intelligence in the reconstruction process of the DRC in the post-war context. The aim is to show the relationship between the use of ICT and communication media as strategic tools, and the level of development of companies in the eastern part of DRC post-war. A mixed methodological approach was used to conduct the research through a multiple case study, based on two scientific theoretical approaches to the system: “the systemic method” for the analysis of the impact of ICT and communication media on companies’ progress/performance; and “the functional method” for the analysis of the effect of interactions in the organizational decision-making process. The findings are that the day-to-day practices of Congolese companies are more in line with operational activities than with strategical intelligence activities, and the difference between companies that use ICT and communication media in their business activities and those that don't is significant. Also, in the decision-making process, interactions play an important role in terms of strengthening collaboration, information sharing between stakeholders and the co-construction of ideas and values, which attests that communication is one of the key dimensions of the decision-making process in business and strategic intelligence and consolidates the human dimension. Based on a model, the study proposes the use of ICT and communication media, and the implementation of networked communication strategies between the State and companies, to promote the permanent exchange of useful information between stakeholders, and partnerships for coherent and effective offensive and defensive action in favor of Congolese companies on the international market.
Description
DOCTOR OF PHILOSOPHY in Communication
Keywords
Business and strategic intelligence, DRC, ICT and communication media, Post-war context
Citation
Uzima, I. B. (2024). Use of Communication Media and ICT as Strategic Intelligence Tools for Business Enterprise Development: In a Case of The Eastern DRC Post-Conflicts. Daystar University, School of Communication