The Role of Social Media in Increasing Internal Communication Efficiency in the Kenya Administration Police Service: A Case of Nairobi County

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dc.contributor.authorKinyua, Monica Wangari
dc.date.accessioned2024-10-15T11:52:49Z
dc.date.available2024-10-15T11:52:49Z
dc.date.issued2016-06
dc.descriptionMASTER OF ARTS in Communication
dc.description.abstractThe power of social media as a channel of communication cannot be over emphasized. Whereas social media is an important tool for accelerating stakeholder relationships within organisations, it is troubling that there is no specific priority given to officiate the use of social media in enhancing internal communication within the Administration Police Service. This study therefore attempted to explore the role of social media in increasing internal communication in the Administration Police Service. The main objective of this research paper was to determine the use of social media as a key communication tool in the APS with specific regards to extent of the use of the media as well as its usefulness in enhancing internal communication. A total of 3000 APS officers working in Nairobi County were targeted for the study. 10% of the officers were sampled using systematic sampling design. The study used descriptive research design to collect and analyse both quantitative and qualitative data. Quantitative data was analysed using SPSS. The study established that a majority of police officers (80%) had knowledge of use and accessed social media platforms through only for personal and non-official communication. This finding had been attributed to the regular warnings issued through circulars, letters and regulations on the use of social media. Thus, there was need for APS to consider establishing a digital oversight board that would oversee the use of social media, introduce training on use of social media within the service as well as consider conducting cost-benefit analysis to establish importance of social media for internal communication.
dc.description.sponsorshipDaystar University, School of Communication
dc.identifier.citationKinyua, M. W. (2016). The Role of Social Media in Increasing Internal Communication Efficiency in the Kenya Administration Police Service: A Case of Nairobi County. Daystar University, School of Communication
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/5460
dc.language.isoen
dc.publisherDaystar University, School of Communication
dc.subjectSocial Media
dc.subjectInternal Communication Efficiency
dc.subjectKenya Administration Police Service
dc.titleThe Role of Social Media in Increasing Internal Communication Efficiency in the Kenya Administration Police Service: A Case of Nairobi County
dc.typeThesis

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