The Influence of Millennials’ Communication Styles on Organizational Culture: A Case of Kenya Power and Lighting Company (KPLC)

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dc.contributor.authorKibichum, Joan Jeptoo
dc.date.accessioned2024-07-19T07:07:30Z
dc.date.available2024-07-19T07:07:30Z
dc.date.issued2023-10
dc.descriptionMASTER OF ARTS in Communication
dc.description.abstractThis study sought to explore the influence of millennials communication styles on organizational culture at Kenya Power and Lighting Company (KPLC). Millennials are taking up the workspaces in most organizations and they are agitating for change of organizational culture that will suit their values and beliefs. The objectives of the study were a.) to establish preferred communication styles by the millennials at KPLC and how the preferred styles influence the organizational culture, b.) to establish the preferred communication styles by the non-millennials at KPLC and how the preferred styles influence the organizational culture, c.) to assess the millennial employees’ take on KPLC organizational culture and d.) to investigate the opinions of KPLC management on the millennials’ communication styles. The target population was 199 millennial employees. The study used a descriptive design. A sample size of 60 millennials, 20 non-millennial employees and 2 managers were selected. 80 questionnaires were distributed and 2 interviews were conducted. The study used the co-orientation model. Descriptive and thematic data analyses were used to analyze quantitative and qualitative data respectively. The findings of the study showed that millennial employees at KPLC are indeed influencing the organizational culture, they appreciate instant feedback, believe that they’re not involved in the decision-making processes, organizations that embrace millennial communication styles and deliberately change their policies to suit all generations are likely to benefit greatly and the retention of millennial employees has proven to be so hard. The study concluded that the millennial employees are transforming and influencing the organizational culture at KPLC. The study recommended that millennial employees should be allowed to work freely and independently and be involved in decision making processes at KPLC.
dc.description.sponsorshipSchool of Communication of Daystar University
dc.identifier.citationKibichum, J. J., (2023). The Influence of Millennials’ Communication Styles on Organizational Culture: A Case of Kenya Power and Lighting Company (KPLC) : Daystar University, School of Communication
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/4770
dc.language.isoen
dc.publisherDaystar University, School of Communication
dc.subjectCommunication Styles
dc.subjectMillennials’
dc.subjectOrganizational Culture
dc.subjectKenya Power and Lighting Company
dc.titleThe Influence of Millennials’ Communication Styles on Organizational Culture: A Case of Kenya Power and Lighting Company (KPLC)
dc.typeThesis

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