Media Coverage of Kenya Airways Crises: A Case of Daily Nation and The Standard Newspapers.
| dc.contributor.author | Anyango, Cynthia Cyndy | |
| dc.date.accessioned | 2025-01-20T12:33:26Z | |
| dc.date.available | 2025-01-20T12:33:26Z | |
| dc.date.issued | 2024 | |
| dc.description | MASTER OF ARTS in Communication | |
| dc.description.abstract | The airline industry is one of the industrial sectors most susceptible to crises. If the crises are not handled well, it will jeopardize the image and reputation of the organization. The Kenya print media, that is, the Daily Nation and The Standard newspapers, shed light on how the media covers Kenya Airways during the diverse crises that have been impacting the organization. An organization often receives negative press from the media’s coverage during a crisis, when there is doubt about the company’s responsibility for the disaster, this might happen. The purpose of this study was to examine newspaper coverage of the airline crises in Kenya, with a focus on Kenya Airways. The research objectives were to establish the extent of newspaper coverage in terms of causes and effects, analyze the government intervention, and evaluate the sources used by the Daily Nation and The Standard newspapers in reporting and framing KQ crisis stories from March 2020 to November 2022. The framing theory was used to elaborate on and explain how newspaper coverage of KQ crises influences the public's perception of a particular topic, sways public disclosure, and affects the decision-making process. The study employed a descriptive research design with a target population of 200 news articles from 646 online news stories, comprising 336 from The Standard and 310 from the Daily Nation, from March 2020 to November 2022. The sample was extracted using a simple random sampling method. SPSS 27 was utilized to draw the random sample and analyze the obtained data. The study found out that the main cause of crises was the COVID-19 pandemic and this led to financial losses as the predominant crisis reported impacting the organization, which is KQ. The most dominant frame used was attribution of responsibility, with the coverage's tone portraying the crisis negatively. The study recommended that companies in the aviation sector provide comprehensive updates on how they managed and recovered from crises, highlighting the strategies employed, challenges faced, and lessons learned throughout the process. Besides, airlines should work on strengthening their brand image through continuous engagement with the public and by highlighting positive stories, especially during times of crisis. This could include corporate social responsibility (CSR) initiatives and customer engagement programs. | |
| dc.identifier.citation | Anyango, C. C. (2024). Media Coverage of Kenya Airways Crises: A Case of Daily Nation and The Standard Newspapers. Daystar University, School of Communication. | |
| dc.identifier.uri | https://repository.daystar.ac.ke/handle/123456789/6024 | |
| dc.language.iso | en | |
| dc.publisher | Daystar University, School of Communication | |
| dc.subject | Airline industry | |
| dc.subject | Kenya print media | |
| dc.subject | Media’s coverage during a crisis | |
| dc.title | Media Coverage of Kenya Airways Crises: A Case of Daily Nation and The Standard Newspapers. | |
| dc.type | Thesis |