A Communication Audit Of Kenya Institute Of Mass Communication

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dc.contributor.authorKilonzo, Rachael Kailu
dc.date.accessioned2020-08-20T09:51:10Z
dc.date.available2020-08-20T09:51:10Z
dc.date.issued2019-04
dc.descriptionThesisen_US
dc.description.abstractInternal communication is crucial for the welbeing, success and failure of an institution. A Communication Audit (CA) is frequently used for assessing the strengths and weaknesses of an institution’s internal communication structure and to suggest approaches for improvements. This study was done to investigate the opinions held by the internal publics of Kenya Institute of Mass Communication (KIMC) regarding the effectiveness of the existing communication channels. The study used general systems theory and the stakeholder theory. The study objectives were; to identify the formal and informal communication channels used for internal communication at KIMC, to find out the opinions held by the internal publics of KIMC towards the effectiveness of the existing communication channels, to investigate the direction of information flow at KIMC and to identify the information needs of the internal publics of KIMC. Descriptive survey design was used; 118 questionnaires were administered and 13 staff interviewed. It was established that the internal publics of KIMC communicated to each other both formally and informally using both synchronous and asynchronous communication channels depending on the situation. The student respondents (77%) preferred written communication, face-to- face and group meetings for their internal communication practices. These methods were effective in communicating the vision and mission statement of the institution to the students. However, the channels were not effective in communicating same to the staff. The study also revealed that information at KIMC flowed through upward, downward and horizontal communication. The upward flow was minimal while downward flow was authoritative. The study recommended that middle level media training institutions ought to explore new technology and social media communication platforms in their internal communication practices.en_US
dc.description.sponsorshipSchool of Communication, Daystar Universityen_US
dc.identifier.citationKilonzo, R. K. (April, 2019). A Communication Audit Of Kenya Institute Of Mass Communication. School of Communication, Daystar University: Thesisen_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3224
dc.language.isoenen_US
dc.publisherSchool of Communication, Daystar Universityen_US
dc.subjectCommunication Auditen_US
dc.subjectKenya Institute of Mass Communicationen_US
dc.titleA Communication Audit Of Kenya Institute Of Mass Communicationen_US
dc.typeThesisen_US

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