Effect of Strategic Innovation on Competitive Advantage

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dc.contributor.authorMathu, Hellen
dc.contributor.authorKyongo, Joanes Kaleli
dc.date.accessioned2021-06-10T13:25:10Z
dc.date.available2021-06-10T13:25:10Z
dc.date.issued2017
dc.description.abstractThe objective of the study was to establish the effect of strategic innovation on competitive advantage and the corresponding hypothesis was formulated and tested. The study targeted 77 employees from Dimension Data, East Africa and 63 of them responded. The study adopted a descriptive research design and data was collected through structured questionnaires and analyzed using descriptive and inferential statistics by the help of SPSS Version 21. Research findings from the test of hypothesis established that strategic innovation had positive effect on competitive advantage in Dimension Data East Africa ICT Company in Nairobi County, Kenya. The study findings supported the Resource-Based View (RBV) Theory and Christensen’s Disruptive Theory of Innovation which explain the strategic innovation – competitive advantage link.en_US
dc.identifier.citationMathu, H., & Kyongo, J.K. (2017). Effect of Strategic innovation on competitive advantage. The International Journal of Humanities and Social Studies, 5(6), 84-88.en_US
dc.identifier.issn2321 - 9203
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3585
dc.language.isoenen_US
dc.publisherThe International Journal Of Humanities & Social Studiesen_US
dc.subjectStrategic Innovationen_US
dc.subjectCompetitive advantageen_US
dc.subjectICT Companyen_US
dc.subjectChristensen’s Theory of Disruptionen_US
dc.subjectResource- Based View (RBV) Theoryen_US
dc.titleEffect of Strategic Innovation on Competitive Advantageen_US
dc.typeArticleen_US

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