Strategic Responses to Digital Disruption: The Case of Kenyan Media

Simple item page
dc.contributor.authorChege, Evalyne Njoki
dc.date.accessioned2021-01-28T09:48:40Z
dc.date.available2021-01-28T09:48:40Z
dc.date.issued2020-10
dc.descriptionDoctor of Philosophy in Communicationen_US
dc.description.abstractThe purpose of this study was to investigate how three Kenyan newspapers are managing the digital disruption, and sought to answer three research questions; 1) What is the impact of the mobile phone and Internet technologies on Kenyan daily newspapers? 2) What strategic responses are being executed by Kenyan daily newspapers in response to the digital disruption occasioned by the internet and the mobile phone? 3) What are the key influences behind these strategic responses, business models and proposed revenue streams? A qualitative approach was employed to conduct this research through a multiple case study research method. A multiple case study was used with the intention of testing the same research questions within different contexts while applying the same data generation techniques and analysis for each context. Three Kenyan dailies were studied in this research. The data generation tools included; in-depth interviews with 23 senior executives and senior editors, document reviews and participant observations. This inquiry found that the Kenyan newspapers under study are currently executing four main strategies in response to the digital disruption: protecting the old business, alternative sources of revenue, pivot to digital and culture change. Based on the findings, this study concludes that the Kenyan newspaper industry has yet to disrupt itself in the wake of increasing digitisation, and instead continues to grapple with challenges of digital disruption. Several recommendations are presented in this study, including the suggestion to normalise research to allow newspapers to understand their audiences. Areas for further research include a study on media consumption habits of Kenyan audiencesen_US
dc.description.sponsorshipDaystar University, School of Communicationen_US
dc.identifier.citationChege, E. N. (2020). Strategic Responses to Digital Disruption: The Case of Kenyan Media. Daystar University, School of Communication: Nairobien_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3385
dc.language.isoenen_US
dc.publisherDaystar University, School of Communicationen_US
dc.subjectStrategic Responsesen_US
dc.subjectDigital Disruptionen_US
dc.subjectKenyan Mediaen_US
dc.titleStrategic Responses to Digital Disruption: The Case of Kenyan Mediaen_US
dc.typeThesisen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Strategic Responses to Digital Disruption The Case of Kenyan Media.pdf
Size:
4.71 MB
Format:
Adobe Portable Document Format
Description:
Research Thesis
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.6 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

School of Communication