An Analysis of a Corporate’s Image Restoration Strategies Post a Crisis: The Case of Select Government Ministries in The Republic of Rwanda

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dc.contributor.authorMuragijimana, Louise
dc.date.accessioned2024-11-04T07:37:42Z
dc.date.available2024-11-04T07:37:42Z
dc.date.issued2022-10
dc.descriptionMASTER OF ARTS in Communication
dc.description.abstractThe purpose of this study was to analyze the image restoration strategies that have been utilized by the Government of the Republic of Rwanda post the 1994 Genocide against Tutsi in Rwanda to restore her corporate image. This was crucial as it was necessary given the absence of literature evaluating whether the corporate image restoration strategies employed by the government have been a significant contributing factor in restoring the country’s image. The study was guided by three objectives: To identify the strategies used by the Republic of Rwanda to restore her image as a corporate, post the 1994 genocide against Tutsi in Rwanda. To evaluate Rwanda’s corporate image, post the 1994 genocide against the Tutsi in Rwanda. To analyze the use of corporate image restoration strategies in restoring Rwanda’s image, post the 1994 genocide against the Tutsi in Rwanda. The target population for this study was the key government employees working in select government ministries in the government of Rwanda. The study used a descriptive research design and a stratified sampling technique. The analysis was done using the Statistical Package for Social Sciences (SPSS) software and utilized descriptive statistics to present the findings. The key findings from the study were that the use of corporate image restoration strategies had an influence in restoring Rwanda’s corporate image and reducing offensiveness strategy played the most significant role in helping to restore the image of Rwanda. The key recommendation was that the Government of Rwanda should consider focusing on the implementation of strategies and activities that are most effective towards restoring her image such as reducing offensiveness.
dc.description.sponsorshipDaystar University, School of Communication
dc.identifier.citationMuragijimana, L. (2022). An Analysis of a Corporate’s Image Restoration Strategies Post a Crisis: The Case of Select Government Ministries in The Republic of Rwanda. Daystar University, School of Communication
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/5599
dc.language.isoen
dc.publisherDaystar University, School of Communication
dc.subjectrestoration strategies
dc.subjectcorporate image
dc.subjectgovernment
dc.titleAn Analysis of a Corporate’s Image Restoration Strategies Post a Crisis: The Case of Select Government Ministries in The Republic of Rwanda
dc.typeThesis

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