A Communication Audit of Medical Colleges: A Case of Kenya Medical Training College.
| dc.contributor.author | Ochiel, Hezron | |
| dc.date.accessioned | 2025-01-27T09:32:48Z | |
| dc.date.available | 2025-01-27T09:32:48Z | |
| dc.date.issued | 2024 | |
| dc.description | MASTER OF ARTS in Communication | |
| dc.description.abstract | An internal communication audit, or simply CA, as it is variously known, is important in ensuring the success of an organization by checking how well a brand keeps in touch with its stakeholders. This case study on KMTC assessed information flow among the various departments and teams at the college. It focused on focus areas in the sufficiency, efficiency, and effectiveness of both formal and informal channels, with stakeholder feedback solicited on communication preference. Guided by the Excellence and Stakeholder Theory, the study probed into KMTC's communication structures, channels, and engagement with its stakeholders. The main internal communication channels of print, electronic, face-to-face, and social media were well known. Among the many ways of communication that were mentioned, print media was highly ranked, followed by social media, then electronic media, and finally face-to-face. However, there were observations made in regard to some areas where the general flow of information was not good enough. Print media only moderately met the needs of stakeholders for information. Social media ranked highest in timeliness and effectiveness at 36.8% very strong and 29.9% strong. This was meant to establish whether the flow of information flow was effective, where 33.33% agreed that the flow of information was effective and 16.67% suggested that the effectiveness of the communication depends on the target audience. Generally, a third believed that information flow in KMTC is ineffective and needs further improvement. The use of electronic channels, that have the potential to reach wider audiences at cheaper costs, like phone calls, text messages, college websites, and student portals, was found to be minimal. The study recommends investment in digital communication, safe exploitation of social media, improvement in internet connectivity, enhancement of power backup systems to ensure better quality in communication. | |
| dc.identifier.citation | Ochiel, H. (2024). A Communication Audit of Medical Colleges: A Case of Kenya Medical Training College. Daystar University, School of Communication. | |
| dc.identifier.uri | https://repository.daystar.ac.ke/handle/123456789/6109 | |
| dc.language.iso | en | |
| dc.publisher | Daystar University, School of Communication | |
| dc.subject | Internal communication audit | |
| dc.subject | Excellence and Stakeholder Theory | |
| dc.subject | Formal and informal channels | |
| dc.title | A Communication Audit of Medical Colleges: A Case of Kenya Medical Training College. | |
| dc.type | Thesis |