Role of Community Radio in Communicating Anti-Female Genital Mutilation Information: A Case of Lokoi Fm, Baringo County
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Date
2024-10
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Daystar University, School of Communication
Abstract
The purpose of the study was to look into the role of Lokoi community radio in communicating anti-FGM information in Tiaty Sub County, Baringo County. Specifically, the study sought to: find out what messaging strategy was used in the anti-FGM content aired by Lokoi Community Radio, examine the radio schedule of the anti-FGM radio programme used by Lokoi FM and how the audience interacted with the anti-FGM radio programs aired by Lokoi FM. Guided by the agenda setting and reception theories, the study employed a qualitative methodology drawing on in depth interviews with radio staff (producer and a script writer) and the women of Riongo and Losikiriamoi sub locations of Naudo Location. Purposive sampling was used to select the radio participants while snowballing was used to select the women for the FGDs while census sampling method was used to identify the anti-FGM radio programmes. The findings revealed that the programming of activities and radio scheduling of anti-FGM programmes play a key role when communication anti-FGM information using the radio. Pokot women perceived the consistent airing of antiFGM talk shows should be considered and their views when scheduling the programmes should also be put into consideration. Overall, from the research findings, the study concluded that the programming and radio scheduling played a key role when communication anti-FGM information using the radio. It recommended audience involvement when doing programming and scheduling of the radio programmes particularly on key matters affecting the community such as FGM.
Description
Master of Arts in Communication
Keywords
Lokoi community radio, anti-FGM information, Tiaty Sub County
Citation
Chumba, M. J. (2024). Role of Community Radio in Communicating Anti-Female Genital Mutilation Information: A Case of Lokoi Fm, Baringo County. Daystar University, School of Communication