A Study of Selected Corporate Social Responsibility Audits of Standard Chartered Bank of Kenya

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dc.contributor.authorMokua, Christine N.
dc.date.accessioned2024-10-11T08:38:53Z
dc.date.available2024-10-11T08:38:53Z
dc.date.issued2015-06
dc.descriptionMASTER OF ARTS in Communication
dc.description.abstractWith an increase in the Corporate Social Responsibility (CSR) hype, many organizations have changed their strategies and undertaken various activities that are independent of their core business. Organizations now are keen to incorporate CSR into their operations. However, having CSR activities without evaluation to gauge effectiveness of the CSR activities is neither beneficial to the organization nor the society. For an organization to have an effective CSR policy, culture and practices, the idea of CSR audit in organizations is a necessity. This study was conducted to establish the extent to which Standard Chartered Bank (SCB) has embraced CSR audits. The main objectives of the study were: to find out the prevalence of CSR audit programs within SCB, to establish the areas covered in the CSR audit program of SCB and to investigate the value of CSR audits for SCB. Descriptive research design was used with the research focusing on five main activities covered in the SCB community investment to include the SCB Nairobi marathon, seeing is believing programs, living with HIV, employee volunteering and environmental activities. The research targeted a sample size of 33 respondents; 3 interviewees and 30 questionnaires. The responses used for analysis were from 24 duly filed and returned questionnaires and 2 interviews conducted. The findings of the study indicated that SCB had been involved in the CSR activities mentioned for the period between 2009 and 2012. However, there were no structured CSR audit programs within SCB. The study concluded that SCB needed to embrace CSR audits so as to effectively administer their CSR activities.
dc.description.sponsorshipDaystar University, School of Communication
dc.identifier.citationMokua, C. N. (2015). A Study of Selected Corporate Social Responsibility Audits of Standard Chartered Bank of Kenya. Daystar University, School of Communication
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/5382
dc.language.isoen
dc.publisherDaystar University, School of Communication
dc.subjectCorporate Social Responsibility
dc.subjectCSR audits
dc.subjectCSR activities
dc.titleA Study of Selected Corporate Social Responsibility Audits of Standard Chartered Bank of Kenya
dc.typeThesis

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