Case Study: Sweet Meal Commodities
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Date
2018-10
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
The International Journal of business & management
Abstract
Abstract:
The purpose of this case study is to establish the phases that small businesses go through as they evolve from start up to
maturity stages. The case also reveals the challenges which small business enterprises experience along the different
stages of business cycle. Entrepreneurial characteristics that successful entrepreneurs display have also been
demonstrated. Some of the characteristics that have been revealed in the case study include but are not limited to;
resilience, tenacity, visionary, focus, discipline, consistency, hard work etc. The main research instrument used was
interview guide; the protagonist and senior business managers were interviewed. The case introduces a dilemma which
makes it difficult for the case protagonist to decide the best way to go in the next phase of business growth. The dilemma
for in the case study is making the choice between expanding the current business and diversifying into real estate
business. The rationale of the dilemma is to demonstrate the difficulty that entrepreneurs experience when making
business decisions. The case study reveals that entrepreneurs experiences different challenges at different stages of
business life cycle.
Description
Journal Article
Keywords
Challenges, competition, dilemma, growth, start up
Citation
Irungu, Dancan., Case Study: Sweet Meal Commodities., The International Journal of business & management.,