Social Media Utilization, Perceptions and Experience among Vowed Religious Men and Women In The Catholic Archdiocese of Nairobi, Kenya

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dc.contributor.authorOkang’a, Lydia M.
dc.date.accessioned2024-09-27T12:57:08Z
dc.date.available2024-09-27T12:57:08Z
dc.date.issued2023
dc.descriptionMASTER OF ARTS in Communication
dc.description.abstractDespite the encouragement by the Roman Pontiff to use social media for evangelization, the vowed religious people whose special role in the churchis to evangelize seem reluctant to use these platforms for evangelization. Instead, some have resorted to using social media anonymously, while others have quit completely (Soter, 2020). Such conduct may slow down the evangelizationmission of the church. A quick scroll through social media reveals several vowed religious people using social media. However, there is limitedempirical research showing the extent to which vowed religious peopleespecially in the global south are utilizing the platforms. This study thereforesought to fill this research gap. The main objectives of the study were: toassess the perceptions of vowed religious people towards social media; toexplore the uses to which vowed religious people put social media; to findout the experiences of vowed religious people regarding their social mediautilization. The study employed mixed method – explanatory sequential research design. Data was collected through questionnaires and in-depthinterviews, and analyzed through descriptive and thematic analysis. Thefindings revealed that, although 98.4% of the respondents had embraced social media use, only 49.2% were open to using social media for evangelization. However, there is a willingness and with sensitization, they can maximallyutilize social media for evangelization. It was also evident that, the positiveexperiences on social media outweigh the negative ones, hence, social mediais a viable channel for evangelization. The study recommended that vowedreligious people be sensitized to embrace social media for evangelizationpurposes. The study also recommended that the Catholic Church shouldperiodically train religious people on the ethical use of social media platforms.
dc.description.sponsorshipDaystar University, School of Communication
dc.identifier.citationOkang’a, L. M. (2023). Social Media Utilization, Perceptions and Experience among Vowed Religious Men and Women In The Catholic Archdiocese of Nairobi, Kenya. Daystar University, School of Communication
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/5253
dc.language.isoen
dc.publisherDaystar University, School of Communication
dc.subjectApostles of Jesus
dc.subjectParagraph
dc.subjectCatholic University of Eastern Afric
dc.subjectInformation Communication Technologies
dc.titleSocial Media Utilization, Perceptions and Experience among Vowed Religious Men and Women In The Catholic Archdiocese of Nairobi, Kenya
dc.typeThesis

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