An Evaluation of the Strategic Role That Public Relations Practitioners Play At Nairobi City County and Kenya Tea Development Agency

dc.contributor.authorOtwabe, Felisters Bonareri
dc.date.accessioned2021-10-07T12:32:10Z
dc.date.available2021-10-07T12:32:10Z
dc.date.issued2013-06
dc.descriptionMaster of Arts In Communicationen_US
dc.description.abstractThe overall research problem addressed in this study was what the strategic role of PR constitutes at KTDA and NCC. The challenges on stakeholder relations among others outlined in KTDA and NCC necessitated this research to find out what PR is doing to solve the problems and why it has taken a long time to solve this issues yet there is a functional PR office in the two organizations and therefore this study evaluated the strategic role that PR practitioners play at Nairobi City County and Kenya Tea Development Agency. Also a review of literature revealed there was a scarcity of literature in Kenya on the strategic role of PR, hence the need to carry out the current study to bridge the gap in literature. The research design used in this study was descriptive design as there was need to describe the concept of role in the study. The sampling technique used was purposive sampling as such the selection of KTDA and NCC and PR departments. The data collection was done through self-administered questionnaires that were distributed to the respondents in the two organizations. Data was analysed using the Statistical Package for Social Sciences. Frequencies, correlations and descriptive statistics: means, modes, median of findings were obtained. In a nutshell, the research problem which was that organizations were still facing crises especially poor public image despite having functional PR departments has been found out that some areas in strategic management are being ignored and hence need to be addressed, through the findings of this study. NCC and KTDA in particular having been cited in the problem statement as having experienced problems related to crises communication can boast of PR departments understanding on what needs to be done to curb this.en_US
dc.description.sponsorshipDaystar University, School of Communication, Languages and Performing Artsen_US
dc.identifier.citationOtwabe, F. B., (2013). An Evaluation of the Strategic Role That Public Relations Practitioners Play At Nairobi City County and Kenya Tea Development Agency. Daystar University, School of Communicationen_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3689
dc.language.isoenen_US
dc.publisherDaystar University, School of Communicationen_US
dc.subjectStrategyen_US
dc.subjectPublic Relations Practitionersen_US
dc.subjectNairobi City Countyen_US
dc.subjectKenya Tea Development Agencyen_US
dc.titleAn Evaluation of the Strategic Role That Public Relations Practitioners Play At Nairobi City County and Kenya Tea Development Agencyen_US
dc.typeThesisen_US

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