The Role of Public Relations in Government Development Programs: A Case of Kenya National Blood Transfusion Services
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Date
2023-10
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Daystar University, School of Communication
Abstract
This study explored the role of PR in promoting government development programmes with a special focus on Kenya National Blood Transfusion Services. The study was guided by three objectives which included, to investigate the role of KNBTS public relations in managing reputation, assess the effectiveness of the PR strategies of KNBTS in blood donations in Kenya, investigated the factors affecting the effective practice of PR in KNBTS. To achieve the above objectives, the study employed three data collection tools i.e., questionnaire, key informant interview and secondary data source. The study applied census method in collecting data, with the use of questionnaires to all the employees. The study population was all the 63 employees of KNBTS; the pre-testing was conducted at St. John Ambulance. The study was informed by the public relations theory and the excellence theory. From the findings, KNBTS’s organizational reputation was reflected in features like, professionalism, integrity and credibility, customer friendliness and service delivery. In addition, KNBTS formulates a communication strategy annually. it undergoes four stages: analysis, budgeting, evaluation. Employees’ involvement depends on the duration of work, area of expertise and position. A total of 58.3% of employees are involved in the formulation, while only 16.7 % are strongly involved in the decision making. Hence, there is a link between reputation and communication strategy formulation, the stronger an employee is involved in communication strategy the stronger the reputation of KNBTS. The study concluded that very little information is available about the practice of PR in government institutions in Kenya, given the fact that some institutions do not have fully established PR units. The study recommends that there should be independent and well-established PR departments and directorates in all government ministries at the strategic level to enable the PR practitioners participate in making decisions.
Description
MASTER OF ARTS
In Communication
Keywords
Public Relations, Government Development Programs, Kenya National Blood Transfusion Services
Citation
Anyanga, S. B., (2023). The Role of Public Relations in Government Development Programs: A Case of Kenya National Blood Transfusion Services: Daystar University, School of Communication