An Assessment of Channels Used in The Communication of Reproductive Health Messages to Adolescent Girls in Kilifi: A Case of Moving the Goal Posts

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dc.contributor.authorMumba, Jeniffer Noni
dc.date.accessioned2021-03-19T10:09:47Z
dc.date.available2021-03-19T10:09:47Z
dc.date.issued2018-03
dc.descriptionMaster of Arts in Communicationen_US
dc.description.abstractHealth communication has been used globally, for many decades, as a means of responding to health epidemics. Some health programs have failed to achieve their set objectives due to many reasons, one of these being poor choice of communication channels. New information about preferred communication channels for audiences is therefore useful in helping organizations strategize better and convey their messages well. This study was assessing the channels used in the communication of reproductive health messages to adolescent girls in Kilifi, using Moving the Goal Posts Kilifi (MTGK), a girls’ football and empowerment organization, as a case study. The objectives of the study were to document types of communication channels used by MTGK to disseminate reproductive health messages to girls in Kilifi, and changes over time in those channels; to assess MTGK girls’ recollection of reproductive health messages and the channels that were used to communicate those recalled messages; and to identify other channels of communication that are preferred by adolescent girls for the dissemination of reproductive health messages. Purposive sampling was used to identify research participants. The researcher used focus group discussions with the girls, setting them in groups of 10; while in-depth interviews were used to collect data from MTGK staff and teachers. A key finding of this study was that interpersonal communication channels, specifically peer educators (also identified as innovators) is the most used channel of communication.en_US
dc.description.sponsorshipDaystar University , School of Communicationen_US
dc.identifier.citationMumba, J.N. (2018). An Assessment of Channels Used in The Communication of Reproductive Health Messages to Adolescent Girls in Kilifi: A Case of Moving the Goal Posts : Daystar University , School of Communication , Nairobien_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3416
dc.language.isoenen_US
dc.publisherDaystar University, School of Communicationen_US
dc.subjectAssessment of Channelsen_US
dc.subjectReproductive Health Messagesen_US
dc.subjectAdolescent Girlsen_US
dc.subjectKilifien_US
dc.subjectCase of Moving the Goal Postsen_US
dc.titleAn Assessment of Channels Used in The Communication of Reproductive Health Messages to Adolescent Girls in Kilifi: A Case of Moving the Goal Postsen_US
dc.typeThesisen_US

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