An Investigation of Source Credibility Factors among a select African Audience Using Semantic Diffrential Technique

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dc.contributor.authorMbennah, Emmanuel D.
dc.date.accessioned2025-06-19T09:21:22Z
dc.date.available2025-06-19T09:21:22Z
dc.date.issued1994
dc.descriptionThesis
dc.description.abstractThe Concern of this thesis was to answer the underlying question " What must the speaker be to be able to effectively communicate to an African Audience?" Using Semantic Differential of 66 adjectival pairs, three speaker concepts and 272 subjects from 16 African countries, it was found that the population evaluates communication sources.
dc.description.sponsorshipDaystar University
dc.identifier.citationMbennah, E. D. (1994). An Investigation of Source Credibility Factors among a select African Audience Using Semantic Diffrential Technique. Daystar University, School of Communication.
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/6884
dc.language.isoen
dc.publisherDaystar University, School of Communication.
dc.subjectSemantic Differential Technique
dc.subjectAfrican Audience
dc.subjectcommunication sources
dc.titleAn Investigation of Source Credibility Factors among a select African Audience Using Semantic Diffrential Technique
dc.typeThesis

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