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Framing of Climate Change Stories Covered by the Kenyan Daily Nation and the People Daily Newspapers
(CEDRED Publications, 2021) Odhiambo, Felix; Neondo, Henry; Lando, Agnes Lucy
Data collected through qualitative content analysis method and in-depth interviews of sources of information and journalists from two daily newspapers in Kenya, the Daily Nation and the People Daily on how they framed climate change stories during part of 2012, the year when the Kyoto Protocol was ending, found that although the Kenyan media cover climate change, these articles are placed anywhere but front page, rarely took leadership positions on any given page and scarcely on top left quadrant. In effect the media coverage on climate change may not have prominently displayed climate change articles as to solicit public discourses, failed to support the media advocacy objective of the climate change activists and perhaps contributed to the failure of government not to implement the provision of such key international instruments as theKyoto Protocol. The study recommended that gate keepers be part of the mediaadvocacy for the Public Relations practitioners.