Browsing by Author "Oyaro, John Obunga"

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    An Investigation of the Uses and Gratifications Rural Youth Seek and Get from the Media: A Case of Selected Secondary Schools in Rongo Sub County
    (Daystar University, School of Communication, 2016-06) Oyaro, John Obunga
    This study investigated the uses and gratifications that the rural youth seek and get from the media. The purpose of the study was to establish the uses rural youth make of the media; to identify the gratifications rural youth seek and get from the media they use; and to find out the media that most meet them. The study used a population of 1209 youth with a purposive sample of 181 students from Form Three and Form Four. The youth who came from Kanga Boys’ National School were 596, Nyarach Mixed Day were 298 and Oyugi Ogango Girls’ Boarding Secondary School were 315. Data was collected using questionnaires. Pretesting of the questionnaire was done using three female and two male students from Kamagambo Adventist Secondary School. The data was analysed using SPSS and then presented using frequency tables. The study further found that while there was no big difference of gender use of mobile phone and television among the rural youth, more males than females used social media to fulfill a variety of needs. It was also revealed that in sum, a substantial 78 % of the rural youth in Rongo admitted using social media to access decadent materials, of which 45.8% used internet, and 32.2% used their mobile phones to access the materials. The decadent materials- unacceptable media content which the rural youth watched included pornographic pictures. Further the study revealed that mobile phone was the medium that met most the needs of the rural youth. The study recommended that the youth need to spend much of their time using media for academic needs. The government may also improve on the rural electrification for better use of media among the rural youth.
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    The Older Viewers‘ Perception of Female News Anchors‘ Attractive Body Language and its Influence on Attention to News: A Case of Two Television Channels in Kenya.
    (Daystar University, School of Communication, 2024) Oyaro, John Obunga
    Television news, in part, aims to convey factual information to the audience. However, the body language of female television news anchors, seemingly receives much attention from the viewers. As a result, viewers concentrate on this rather than the information which is being conveyed. With this in mind, this study set out to examine the older viewers‘ (50-70 years) perception of female television news anchors‘ attractive body language and its influence on attention to news. In order to unpack this, three research questions guided this study: What are the perceptions of the older viewers on the body language of Kenyan female television news anchors? Which factors influence female television news anchors‘ attractive appearance on Kenyan TV? How does the body language of the female television news anchors influence the older viewers‘ choice of the television broadcast to view? ; Why do perceived cultural behaviours of the older viewers on the body language of the female television news anchors affect family television viewership? The study was anchored on qualitative research approach, involving older television news viewers in Rongo Sub- County who watched television. Insights from the kinesics, social perception, gaze and attractiveness attention boost theories were blended in the study. An interview guide was developed to generate data through the face to face interviews and focus group discussions. I was also bale to observe these viewers‘ watching news in their natural setting. The data was analysed thematically before the final narrative. The study established that simple smart news anchors catch attention of viewers; news anchors having appearance with sexual appeal distract the older viewers; TV managements don‘t promote news anchors which is why they resort to self-marketing through attractive body language. Majority of news anchors‘ physical appearance is distractive to news. The findings showed that the attractive appearance of the female television news anchors to catch the attention of the audience was a professional lap. The study concludes that older viewers are attracted to news when the news anchor is simple smart, but they are distracted when the appearance of the news anchor portrays sexual appeal. Hence, a recommendation to the policy makers, CA, MCK to ensure media houses strengthen the use of existing media code of ethics to improve the professionalism of the news anchors, media houses to use simple smart news anchor and to market the news anchors to avoid self commodification/marketing/promotion.