Browsing by Author "Omondi, Daniel Onyango"

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    A Constitutive Communication Approach to Corporate Reputation Management of Global Logistics Corporations in Kenya: A Case Study of DHL Worldwide Express, Kenya Limited
    (Daystar University, School of Communication, 2023-01) Omondi, Daniel Onyango
    The study explored how organizational reputation is created, developed, and maintained as a result of interaction between employees and external stakeholders in the context of global logistics corporations in Kenya, with a focus on DHL Express Kenya. The study objectives are concerned with analysing how communication between employees and external stakeholders on DHL’s identity creates and maintains the organization’s reputation; examining how communication and employee engagement create and maintains DHL’s reputation; assessing how communication spurs employee behaviour that creates and maintains DHL’s reputation. DHL was studied because, despite its existential crisis, it has remained one of the most reputable companies in the world. The study’s theoretical framework was drawn from the constitutive communication model, and specifically, the Four Flows theory of Robert McPhee. The research privileged a qualitative approach that emphasised a single case study research method. In addition to using multiple data generation techniques, data were analysed thematically. The study findings revealed that i) member identification is promoted by management policies and strategies, ii) collective communication and collaboration spurs organizational reputation, iii) technology assisted communication improves processes in an organization and iv) corporate identity management strategies such as compliance and customer centric culture were at play. Based on the findings, the study concludes that communication is constituted in the activities and operations of DHL Express, and this enables it to create and maintain good rapport with internal and external stakeholders. Furthermore, the assumption that membership negotiation is a permanent feature of DHL Express as it reduces the intention to leave can be challenged in the realities of life. The study recommends that organizations need to prioritise communicative connection in everything they do and communicate effectively to ensure employees are coordinated to attain organizational goals. Moreover, organisations should not allow their hierarchical structure to asphyxiate communication. Future studies should emphasise a quantitative research design as well as explore perspectives of external stakeholders on the phenomena investigated in the present study.
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    Assessing Internal Communication and Teacher Burnout: An Empirical Study of School Administrators in Select Public High Schools in Kakamega County, Kenya
    (Journal of Humanities and Education Development, 2023-03) Luhombo, Killian Kinyungu; Omondi, Daniel Onyango; Aswani, Daniel Robert
    Extant literature suggests that burnout is one of the major factors contributing to declining teacher productivity. Studies have exposed a prevalence of burnout among the teaching fraternity, with administrators recording higher levels of burnout. This research study investigated the association that exists between internal communication and teacher burnout, among public high school administrators employed by the Teachers Service Commission (TSC) in Kakamega County as the target population. The research questions were: a) What is the perceived effectiveness of the internal communication in place based on official channels used by TSC to communicate with the administrators? b) What are the administrator burnout levels in select public high schools in the county? and, c) What is the association between internal communication and teacher burnout among the select public high school administrators? The study which utilized a correlation research design, revealed that all the respondents experienced burnout. The findings further established that there was a weak negative correlation of -.231 between internal communication and corporate burnout, with a statistical significance level of 0.016. This suggests a statistically significant relationship between internal communication and burnout characterized by a weak negative correlation. The study recommends that institutions endeavour to ascertain their employees’ communication interests in order to establish their internal communication system. Similar studies should be conducted in the different Kenyan counties so as to make comparisons as well as among administrators in private and international schools in Kenya, to provide more insight into the association between internal communication and teacher burnout.
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    Using Social Media In Crisis Communication: A Case Of Daystar University’s 2017/2018 Crisis
    (IOSR Journal of Mobile Computing & Application (IOSR-JMCA), 2021-07) Manyasa, Mavis Eleanor; Omondi, Daniel Onyango; Owino, Ruth; Aswani, Daniel Robert