Browsing by Author "Omolo, Judith A."
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Item An assessment of strategies employed in the cleaning industry in an effort to attain sustainable competitive advantage: a case of parapet cleaning services(Daystar University, 2013) Omolo, Judith A.The business world in the 21st century is characterized by rapid dramatic changes in market trends, technology, global competition and a shift in consumers’ tastes and preferences. In order to survive and remain relevant, companies must adopt a world view approach when formulating their strategies so as to maintain competitive advantage. The cleaning industry has not been left behind in these advancements. The overall aim of this study was to assess strategies employed in the cleaning industry in Kenya in an effort to attain sustainable competitive advantage. The focus of the study was Parapet Cleaning Services. It sought to establish strategies used by Parapet Cleaning Services that makes it a leader in the cleaning industry as well as investigate the challenges experienced by Parapet Cleaning Services in the course of business. The success of these could help prescribe strategies that can be used in the cleaning industry towards gaining competitive advantage. The research methodology was by census using questionnaires and in-depth interview to gather primary data. The finding were that Parapet Cleaning Services uses strategies such as product development, exploring various marketing avenues, innovation and customer relations management towards gaining sustainable competitive advantage in the industry. The researcher recommends that increasing competitive differentiation and service quality will ensure that Parapet Cleaning Services continues to sustain their competitive advantage in the cleaning industry.Item Strategies Employed In The Cleaning Industry In An Effort To Attain Sustainable Competitive Advantage(International Journal of Economics, Commerce and Management, 2016-10) Wachira, David Muturi; Muriithi, Samuel Muiruri; Omolo, Judith A.The service industry worldwide has seen tremendous growth and is one of the fastest growing sectors both in the developed and developing economies. The growth is attributed to growing demand of clean atmosphere both at the workplace and domestic. Similarly, the demand for good health, safe and cleaner environment has made service businesses to start both in small and large magnitude. To successfully attain competitive advantage and boost growth, cleaning service businesses require the right strategies to be put in place. This paper examined strategies used by the cleaning industry in Kenya by focusing on a leading business in the country. The study targeted 112 managers from the target business and used a census sampling method. A questionnaire was used to collect primary data while a documentary analysis was done to collect secondary data. A pre-testing of the questionnaire was also conducted in order to validate the research instrument content. The findings from the study found that certain competitive strategies, namely professional and efficient service delivery, specialised quality services, cost effectiveness and niching were used to gain competitive advantage while product development, different marketing approaches, innovation and customer relationship managers where used to boost company’s growth. The use of these strategies ensured increased profit margin, customer satisfaction, brand position and sustainable growth. It is hoped that this study contributes significantly to the Kenyan cleaning industry both to new entrants and existing companies in terms of strategies to employ in order to excel in the industry.