Browsing by Author "Okwiri, Millicent"

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    Restructuring Strategies and Performance of Air Travel Agencies in Kenya.
    (Global Scientific Journals, 2023) Wandiga, Eunice Ngina; Okwiri, Millicent; Kahuthia, Julius
    Air Travel Agents offer vital services that create a one stop shop for air travelers who seek comprehensive booking services for travel and destination accommodation. In the past few years, traditional Air travel agents have encountered litany of challenges which have threatened their existence through poor performance. These challenges include Pandemics that halt Air travel, unpredictable clientele and extensive service delivery demands for impulsive travelers, periodic low seasons and unexpected travel cancellations, heightened competition and fast moving technological advances. Thus, this study, sought to investigate effect of restructuring strategies on performance for Air Travel Agencies in Kenya. The study established that downsizing strategy positively impacted on enhanced performance for air travel agents. Downsizing strategy resulted in cutting down significantly on operational costs which boosted operational efficiency for air travel agents. Study also found that outsourcing wielded positive impact on performance of air travel agents, as it resulted in enhancing efficiency and speeds of service delivery. Further the study established that operational reorganization strategy contributed in enhancing performance of air travel agents through eliminating wastage in personnel time and releasing firm resources for more core business activities which boosts overall productivity. Finally, the study established that technology integration strategy impacted in boosting operational efficiency, speed of task execution, increased visibility and more customer inquiries which increased sales and boosted performance of air travel agents.