Browsing by Author "Odhiambo, Ronald Henry"

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    Advancing Sports Diplomacy Through Sports Institutions in Kenya: A Case Of Kenya Basketball Federation In Nairobi County, Kenya
    (Daystar University, School of Arts and Social Sciences, 2023-10) Odhiambo, Ronald Henry
    Kenya's sports diplomacy has flourished, with Kenyan athletes attaining international recognition and success, particularly in basketball. This study sought to establish whether the Sports institution and government helps in advancing sports diplomacy in Kenya as the main objective. The study was guided by these specific objectives: to examine sportspersons' perceptions of the KBF's role in advancing sports diplomacy in Kenya; to examine the strategies and initiatives used by the KBF to advance sports diplomacy in Kenya; lastly, to assess the government's contribution to the development of the KBF in Kenya. The study was underpinned by soft power theory and institutional theory. This Study used a qualitative and descriptive research design to examine what is happening and what role the KBF and the government play to strengthen sports diplomacy nationally. This study used a sample of 50 respondents through purposive sampling, consisting of basketballers, coaches, league officials and fans. Two focused group discussion was conducted, including coaches and selected senior players from the national team. The data was analysed qualitatively and using content analysis. A thematic approach was used, and the research was organized into key themes after coding. The study found that athletes' impressions of the KBF's participation in sports diplomacy are positive, flaws in the KBF's strategies and initiatives’ effectiveness, and a lack of transparency in governments ‘contribution to the federation. The study recommends enhanced communication stressing open and regular contact with sportspersons, the KBF to focus a heavy emphasis on grassroots engagement, and transparency and provision of financial assistance and development of infrastructure by the government.