Browsing by Author "Mikui, Josephine Wangui"

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    How Communicative Practices Enhance Employees’ Understanding and Embedding of Espoused Values in The Organizational Culture: A Case Study of Strathmore University in Kenya
    (Daystar University, School of Communication, 2024-10) Mikui, Josephine Wangui
    This interpretive study investigates the communicative practices that enhance employees’ understanding of the espoused core values in Strathmore University; and how this understanding embeds the espoused core values in the organizational culture of the institution. It sought to address three research questions: i) What are the established activities that communicate the espoused core values to the new and existing employees in Strathmore University? ii) How does the understanding of the espoused core values influence the employees’ construction of culture through their interactions? iii) How do the employees at various hierarchical levels and subgroups communicate their understanding of the organizational culture of Strathmore University in their daily activities? In adopting an interpretive-oriented perspective, this study recognized the active role of employees in shaping organizational reality through communication. Organizational culture theory and symbolic interactionism were used. The study applied case study design, using a single case of Strathmore University, Kenya. The data generation methods that were used are: interviews, observation and document review. 23 participants were involved in the interview and were drawn from various hierarchical levels as well as departments (teaching and non-teaching staff). Findings of this study have highlighted the significant influence of peer interactions in disseminating core values. The findings emphasize the diverse perspectives within the organization and the importance of informal interactions in embedding these values into daily practices. The study suggests fostering open and informal interactions among employees to enhance their understanding and commitment to organizational values. Further research could explore how digital communication platforms influence the construction and dissemination of core values in modern workplaces.