Browsing by Author "Margaret, Chivila Mapenzi"

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    Social Cultural Factors Affecting Communication Campaigns Promoting Usage of Mosquito Nets in Kilifi County
    (Daystar University School of Communication, 2022-10) Margaret, Chivila Mapenzi
    The purpose of this study was to explore the social-cultural factors affecting the usage of mosquito nets among the residents of Kilifi County. The study had three objectives namely; to find out the extent to which the residents of Kilifi were aware of communication campaigns promoting the usage of mosquito nets as a preventive method against malaria, establish the level of perceived threat to malaria among residents of Kilifi County and, determine the social cultural factors affecting malaria communication campaigns promoting the usage of mosquito nets in Kilifi County. The study used the Health Belief Model (HBM) and Ideation Theory to ground the study theoretically. The study used a sample size of 345. To arrive at the sample size of 345, the researcher used systematic sampling in selecting the households to be involved in the study. Self-administered questionnaires were used to collect data and where need be researchers guided the respondents in filling the questionnaires in case of illiteracy. The study found that majority (86.3%) of the respondents in Kilifi County were aware that Malaria is a problem because of exposure to communication campaigns. The study found out that most of the respondents (above 80%) were not influenced by the social cultural aspects such as language, traditional herbs, and net possessed by evil spirits, gender and fear when it comes to mosquito net usage. The study concluded that the residents of Kilifi County were aware about malaria disease in the County. The Kilifi County government through the department of public health should create more awareness on the importance of regular use of mosquito nets to prevent malaria. Future studies should consider other counties in the coastal region such as Mombasa, and Kwale for the purpose of comparison.