Browsing by Author "Dubila, Ntardzenyuy Jennette"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Effect of Innovation Strategies on the Performance of Government Parastatals: A Case of EPZA Athi-River Kenya
    (Daystar University, School of Business and Economics, 2023-10) Dubila, Ntardzenyuy Jennette
    The study delved into the performance of government parastatals in Kenya, focusing on the Export Processing Zones Authority (EPZA) located in Athiriver. Many parastatals in Kenya have faced financial challenges, and EPZA was no exception, experiencing a drop in revenues primarily attributed to a lack of effective innovation strategies. The research had specific objectives, which included evaluating the innovation strategies adopted by EPZA Kenya, measuring EPZA's performance, and determining the impact of these innovation strategies on performance. The study drew on various theories such as resource-based view theory, diffusion innovation theory, disruptive innovation theory, and dynamic capabilities theory. Employing a descriptive research design, data was gathered through structured questionnaires, utilizing the stratified random sampling method. The general population of the study was 30,000 employees. The target population was 150 employees from Finance, HR, and Marketing departments, with a sample size of 109 employees. Data was analyzed using SPSS version 29, employing descriptive measures like mean, mode, and standard deviation, as well as inferential techniques including Pearson correlation and linear regression. The regression analysis revealed significant impacts of various innovation strategies on performance. Marketing innovation strategies significantly impacts performance (β=0.87, p-value = 0.0358), R & D Innovation significantly impacted performance (β=0.47, pvalue =0.0137), product innovations had significant effect on performance (β=0.48 p-value =0.0137), finally, the results showed that technological innovations had a significant impact on performance (β=0.41, p-value =.0235).The study concluded that Market innovation, R&D innovation, product innovation, and technological innovation all demonstrated statistically significant effects on performance. The study concluded by recommending further research on similar topics in other parastatals, emphasizing the need for a broader understanding of the challenges and potential solutions within the wider context of government-owned enterprises in Kenya.