School of Communication

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Browsing School of Communication by Author "Murikwa, Julius K."

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    American And Kikuyu Worldview Contrasts And The Communication of The Gospel
    (Daystar University, School of Arts and Social Sciences, 1984) Murikwa, Julius K.
    The thesis of this study is that effective con-xmunication takes place when it is receptor-oriented. Receptor-oriented con-rxnunl- cation requires that the communicator n.ove out of his frame of reference into that of the receptor. In intercultural communication it is required that the communicator adapt to the receptor!s cultural patterns such as worldview, language, values, processes of communication and others, rather than forcing the receptor to move from where he is to where the communicator is. For effective cornmunication to take place, know ledge of the people with whom the c crn.municator is working is required. Referring to American miss ionaries working among the Kikuyus of Afr ica, the study asserfs that the American who uses Kikuyu worldview as a bridge to communicate the Gospel, will be more effective than the one who uses American worldview. This study contrasts American and Kikuyu worldviews. This contrast is made for the sake of making the noise ionary aware of' cultural differences between Americans and Kikuyus and suggesting how he can be effective in his communication of the Gospel. iv An-rerican worldview is presented first and then contrasted with Kikuyu. American worldview as seen in patterns of perceiving such things as friendship, cornpetition, abstract truth, quantity of tirne, future orientation, materia lism as measure of wealth, ad:niration for youth, impersona Iness in relationships, con-Ipa rt— mentalization of reality and individualism are contrasted with Kikuyu conceptual patterns towards kinship, cooperation, conc rete truth, quality time, past orientation, people as measure of wea Ith, respect for old age, persona Iness in relationships, w holistic view of rea lity and comrnunity. The study has missiological applications such as suggesting how the American missiona ry can use Kikuyu worldview to increase the effectiveness of his work arnong the Kikuyus.