An Assessment of the Use of Community Media (Rural Newsletters) in the Socio-Economic Empowerment Process in Nyeri District, Kenya

Abstract

This study assessed the use of rural newsletters as a form of community media in the socio-economic empowerment process in Nyeri District in Kenya. Both the survey and content analysis methods of research were used to gather the data. The population of the study comprised of editors and readers of newslet- ters in Nyeri District. Three newsletters were included in the content analysis. The three were ASK, Sharpener and Solidarity. The findings indicate that newsletters empower people socio-economically in Nyeri District. The study also found out that these newsletters carry information meant to empower people socio-economically. The researcher hopes that this study has contributed to the available knowledge on the use of community media in the socio economic empowerment. The study will be of great help to policy-makers who may wish to apply communication for development in their agendas.