Evaluation of Employees’ Perception on The Effectiveness of Communication Strategies Adopted for Internal Communication: A Case of Teachers Employed by TSC
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Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Daystar University, School of Communication
Abstract
Human beings are communicative in nature and this begins once they are aware of their existence as they tend to communicate and interact with others. This is attributed to the fact that human beings are social beings who seek contact, connection, and closeness. The success of any organization depends on the extent to which it’s able to embrace effective communication. The purpose of this study was to establish teachers’ views on the effectiveness of the communication strategies adopted for internal communication by the TSC. This was achieved by addressing four key objectives namely-: to identify communication strategies utilized by teachers to communicate with the TSC, to find out teachers' views on the communication strategies adopted by TSC for internal communication, examine teachers’ views on the introduction of the policy of using social media as a communication strategy for internal stakeholders and not just external stakeholders and finally to establish challenges teachers face utilizing the communication strategies adopted by TSC. The research was guided by system theory and a descriptive research design was utilized. Stratified sampling and simple random sampling techniques were employed and the sample size was 150 respondents. The research adopted a quantitative approach to collect primary data by use of selfadministered questionnaires. The study established that Communication with TSC primarily occurs on an annual basis through electronic means and there is widespread support for using social media as a communication tool. Significant challenges such as delayed and ineffective communication were noted , highlighting areas for improvement in TSC’s communication strategies. The study concluded that use of email is the preferred method for TSC to reach teachers.The study recommends that future studies should examine the connection between teachers’ job satisfaction and TSC communication frequency as well as assessing how utilizing sites like Facebook and X Space specifically affects communication.
Description
MASTER OF ARTS in Communication
Keywords
Human beings, Communicate and interact, TSC
Citation
Muthoni, G. D. (2024). Evaluation of Employees’ Perception on The Effectiveness of Communication Strategies Adopted for Internal Communication: A Case of Teachers Employed by TSC. Daystar University, School of Communication.