Simplicity and profundity of social media in management in the Sub-Saharan Countries
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Date
2022-09-14
Authors
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Journal ISSN
Volume Title
Publisher
International Journal of Recent Research in Commerce Economics and Management (IJRRCEM)
Abstract
With an approximate population of over 600 million people (World Bank Group), Africa remains
demographically, one of the most attractive users of social media. Essoungou, (2010) suggests that, using social media
platforms, to send and read e-mails, read news, and post research queries have become less important activities for
Africans, indicating that everyone is on social media. However, very little is known about how social media is used
for management functions, by the managers and other organization leaders. This is partly because of the taken-forgranted assumptions that social media cover communications field and very little in other disciplines, a long side the
fact that age bracket for mangers is skewed to older ages. This is made worse by the vastness of the continent and
the poverty aspect of the sub-Saharan Africa. The various social media studies from the marketing field, argues that
the pattern of economic-political changes taking place in sub-Saharan Africa indicates that the region is not only
opening but also quickly becoming the next economic power. Social media creates value in management functions
and is leverage for competitive advantage in management functions and cost-benefit analysis for investing in social
media management services creates efficiency and effectiveness for greater performance. The study will use mixed
method research design through mining secondary data from World Bank dataset on social media activities,
taking four countries to represent the sub-Saharan Africa: Kenya, DRC Congo, South Africa, and Nigeria.
Content analysis is used to structure the review and analysis of the existing dataset. The paper looks up to
challenging management to buy in social media to a level where social media will have an anchor in management to
move business to a greater level.
Description
Keywords
Simplicity, Profundity, social media, Sub-Saharan Africa
Citation
Ekambi j,Simplicity and profundity of social media in management in the Sub-Saharan Countries,2022