An Investigation of the Coverage of Cancer Disease In the Daily Nation From 1st January to 31st December 2011 and 1st January to 31st December 2015.
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Date
2017-04
Authors
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Publisher
School of Communication, Daystar University
Abstract
The purpose of this study was to compare the cancer stories covered by the Daily Nation newspaper in 2011 and 2015 to determine prominence of cancer reporting in the dailies. Its objectives were to explore the prominence of cancer stories in the Daily Nation by examining page placement, determine the extent of coverage of cancer stories in the Daily Nation by looking into size of space taken up by cancer stories, to investigate the consistency of cancer stories as reported in the Daily Nation and to identify the types of cancer reported in the Daily Nation in the years of study. Descriptive research design was used and the population of the study was 730 Daily Nation newspapers between 1st January to 31st December 2011 and 1st January to 31st December 2015. The researcher did a census of all the 730 newspapers for the study and content analysis approach was used to collect data which was analyzed using SPSS software. The study concluded that newspapers were a good, influential mode of creating public awareness. However, health stories were not given a first priority as they had to compete with socio-political stories and adverts; newspaper stories in the Daily Nation between the years 2011 and 2015 covered more political and business issues as opposed to health stories. Adverts also were given more space than cancer stories and that there was low prominence given to cancer stories and creation of health awareness in general. The study recommended that The Daily Nation newspaper should give more space to cancer stories by according these stories more space in terms of size used and that cancer stories should be placed on prominent pages, that is page 1, page 3, the editorial pages and back page as these can be easily viewed by readers.
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Thesis
Keywords
Cancer disease, Daily Nation Investigation
Citation
Kinyua, Grace Wakini (2017).An Investigation of the Coverage of Cancer Disease In the Daily Nation From 1st January to 31st December 2011 and 1st January to 31st December 2015.School of Communication, Daystar University:Thesis.