Daystar University Repository
Welcome to the Daystar University’s Digital Repository. Here we preserve and disseminate the University's Intellectual output.
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- A collection of Class Projects and Student articles showcasing innovative ideas and diverse perspectives from our talented student community at Daystar University
- A collection of conference, workshop, seminar, proceedings, and lecture series showcasing diverse topics and cutting-edge research from faculty and staff of Daystar University.
- An archival collection chronicling the institutional history, academic achievements, and diverse heritage of Daystar University.
- A collection of Publications by faculty and staff showcasing research, academic achievements, and institutional insights of Daystar University.
- A collection of Lectures and Speeches from distinguished speakers across various disciplines of Daystar University.
Recent Submissions
The Role of Corporate Communication in the Implementation of Kenya’s Privatization Programme: A Case of Privatization Commission
(Daystar University, School of Communication, 2016-06) Atieno, Bessie Valerie
Privatization can fail where there is no full understanding of the role of communication during implementation. This study sought to determine how corporate communication could be used to inform potential investors about existing investment opportunities as a result of privatization; establish how corporate communication could be used to drive public participation; further establish how corporate communication could be used to position PC as the go-to authority on privatization matters and finally to examine strategies of communication that could be applied to create awareness and involve all stakeholders in the privatization process. This study employed a descriptive research design that enabled generalization of findings and was also useful in determining relationships among the variables of interest. A census study was adopted because the researcher targeted all those directly involved during the implementation of privatization transactions. The purposive sampling technique was used to come up with 35 respondents. Questionnaires and in-depth interviews were used to collect data which was then analyzed using SPSS. From the study, it was established that communication could be used to inform investors of existing investment opportunities as a result of privatization. The study also determined that it was extremely important for the public to be sensitized as part of the privatization process. The study further determined that the Privatization Commission could position itself as the go-to authority on privatization matters by increasing its media presence and visibility through advertisements and publicity campaigns. The study recommended that PC should leverage on the benefits of privatization to the economy and use this as a selling point. Additionally, the entities to be privatized must engage their stakeholders in order to build good relationships which can enhance the entities’ reputation and credibility and eventually lead to successful privatizations.
Parental Influence on Career Choice Among Undergraduate Students: A Case Study of Daystar University, Kenya
(Daystar University, School of Applied Human Sciences, 2017-06) Wasike, Sakwa Edith
The purpose for this study was to establish parental influence on career choice among undergraduate students at Daystar University. The objectives were to examine parental expectations on students’ career choices; to determine whether gender roles influenced students’ career choices and to establish the influence of parental educational level on students’ career choices. The study focused on the undergraduate students at Daystar University; Nairobi and Athi River campuses and it used descriptive research design. From the total population of 3774 students identified from both campuses, the research used stratified random sampling technique to pick a sample size of 377 respondents, which was 10% of the total population. This study obtained its primary data using questionnaires. Statistical analysis of data was done on the Statistical Package for the Social Science (SPSS) version 22 using measures of description and relationship. The study also employed Karl Pearson’s product moment correlation technique to establish the relationship between parental expectation, gender roles and parent educational level on career choice among undergraduate students. The findings from the study revealed that, parental expectations, gender roles and parental educational level had a significant influence on the undergraduate students’ career choices with a P- value of .000, .000 and .042 respectively. From the findings, parental expectations had the highest influence on students’ career choices with a mean of 3.38 and standard deviation of 1.410. Gender roles significantly influenced students’ career choice as shown from the findings with a mean score of 3.65 and a standard deviation of 1.914. Lastly, parental education level had a significant influence on students’ career choices with a mean score of 3.48 and a standard deviation of 1.682. The study recommended that parents should allow their children to select careers which they are passionate about by giving them enough space and support to realize their potentials.
The Effects of Mobile Banking on Performance Amongst Commercial Banks: A Case of Murang’a County
(Daystar University, School of Business and Economics, 2016-06) Njue, Sylvia
Over the years, the world has witnessed significant evolution in telecommunication industry, with a lot of advancement in innovation, growing from only voice to other forms of multimedia communications and value add services. Technology advancements have introduced a new ways of delivering banking service through mobile phones. The study aimed to determine the effects of mobile banking on performance amongst commercial banks. The key objectives were to establish the level of usage, to identify the challenges of mobile banking and to determine the effects of mobile banking on performance amongst commercial banks. The study adopted a descriptive design. Random sampling was used. The respondents were employees and customers drawn from the seven commercial banks in Murang’a. Interviews and questionnaires were used as the primary data collection methods. The data collected was analysed using the Statistical Package for the Social Sciences (SPSS) version 20. The findings show that the level of usage of mobile banking among customer respondents was higher in male respondents as compared to female respondents and that that security was a major challenge for the respondents when using mobile banking. Another significant finding was that there was a positive association between increase in revenue, transactions and customer base for banks that adopted mobile banking. Some of the recommendations is that mobile banking users need to embrace other mobile banking services such as accounting, stock trading service. Recommendations to banks included coming up with an integrated platform would enable easy access for clients to their bank accounts.
Effects of Training and Development on Change Implementation in Not-For Profit Private Companies.A Case of The Kenya National Chamber of Commerce and Industry
(Daystar University, School of Business and Economics, 2018-05) Wanjiku, Marion Monicah
The main purpose of this study was to determine the effects of training and development on change implementation in not-for -profit private companies in Kenya. The objectives of this study were: to identify training and development programs employed by Kenya National Chamber of Commerce and Industry (KNCCI) and to establish how KNCCI implements change and to determine the effects of training and development on change implementation at KNCCI. A descriptive research design was adopted. The target population for this study comprised the 180 employees working at KNCCI in Nairobi. From this population, a sample of 54 was selected using stratified random sampling. Data collection was done using questionnaires and an interview. Quantitative data was analyzed using descriptive and inferential analyses. The study found that the available training and development programs were beneficial to the organizations by ensuring progressive change implementation and there was high level of involvement of staff in change implementation because they facilitated change implementation better. The study concludes that the available training and development programs were beneficial to the organization; KNCCI embraced role playing as part of the daily training and development programs in the organization and that the personnel were encouraged by and motivated by the orientation program when they joined the company. The study recommends that KNCCI should make it a policy that each and every employee is sufficiently trained and developed with regard to various roles and duties that they are expected to carry out within the organization; KNCCI should also improve their employee training and development program in line with the present educational and technological changes in order to offer relevant training.
Effect of Financial Management Policies on The Performance of Non-Governmental Organisations: A Case of Palladium Kenya
(Daystar University, School of Business and Economics, 2017-06) Odongo, Emily
Financial management policies are constantly being viewed as crucial in aiding the financial performance of an organization. It is with this in mind that this study set out to investigate the effect of financial management policies on the performance of nongovernmental organizations, with a specific focus on Palladium Kenya. The study’s objectives were to identify the financial management policies being implemented, to establish the extent of use of financial management policies in aiding performance, and to establish the effect of financial management policies on the performance of Palladium Kenya. The study conducted a descriptive research design. A census study was conducted focusing on the staff of Palladium Kenya who were 108 in number. The study utilised a questionnaire as its data collection instrument. Analysis was done using Statistical Package for Social Sciences (SPSS) software. The key findings established were that the key financial management policy being implemented in the NGO was financial reporting, long-term financial planning, financial reporting policy and internal risk management policies had been extensively used as agreed by 52.2%, 62.7% and 62.7% of the respondents respectively, goals set have been achieved, accountability and financial performance ratios have been met to a level that is satisfactory as 62.7%, 37.3% and 448.8% of the respondents noted respectively and that there was an effect of the long term financial planning, financial reporting, and internal risk management policies as agreed by 50.7%, 52.2% and 46.2% of the respondents respectively. From these findings, offered a key recommendation to the organisation into identifying the performance it wants to achieve so that it can identify the extent of implementation of the financial management policies, and that it investigates the effect of financial capacity on implementation of financial management policies.