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- A collection of publications by Daystar Community members of staff
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Recent Submissions
Examining The Role Of Corporate Identity In Enhancing Performance Of Medical Institutions: A Case Of Machakos Level Five Referral Hospital
(Daystar University, School of Communication, 2019-12) Mugambi, Risper Makena
Corporate Identity is an important antecedent in the success of an organization as it strengthens the brand image of an organization and supports its marketing activities. This study explored the role of Corporate identity in building the performance of Machakos level five referral hospital. The study objectives were; to examine the communication channels used by the hospital, to investigate the role of visual symbols in building the corporate identity and to investigate the role of corporate identity in building the performance of the hospital. Mixed research methods were used in this study and descriptive research design was employed. The data collection tools used were a questionnaire and interview schedule. The target population were employees of the Machakos Hospital a Level Five Referral Hospital. The study used stratified random sampling technique to obtain the sample size of 73 employees who work at the hospital. The findings indicated that the most commonly used communication channel among the staff was the noticeboards at 65.5% and telephone calls at 62.1%. The study also found that majority of the respondents at 70.7% reported that the symbols such as the new signage used to advertise the hospital really attracted patients. On the role of corporate identity enhancing hospital performance, the findings indicated that the channels used are effective in relaying information, the findings also indicated that communication between supervisor and staff was effective. The study recommends Machakos Hospital a Level Five Referral Facility to adjust its decision making process on how to communicate to all stakeholders and conduct participatory decision making that is segmented to the departmental level rather than only the top management level.
Examining The Relationship Between Participatory Communication And Kenya’s Older Persons Cash Transfer Program In Managing Poverty And Healthcare Risks: A Case Of Karika Ageing And Hiv Program Of Riruta Satellite Center
(Daystar University, School of Communication, 2019-09) Onginjo, George
The purpose of this study was to examine the relationship between participatory communication (PC) and Kenya’s Older Persons Cash Transfer Program (OPCTP) in managing poverty and healthcare risks at KARIKA ageing and HIV program of Riruta Satellite Center. The objectives guiding the study were to determine whether the tenets of PC were incorporated in the OPCTP; document the nature of participation of OPCTP beneficiaries in the public participation forums during the formulation, implementation, and evaluation processes; and investigate whether the OPCTP beneficiaries’ participation at KARIKA had mitigated healthcare risks and poverty among the elderly. This study was guided by the PC theory and the critical theory for the ageing. Descriptive research design was used, and the study had a sample size of 65 (comprising KARIKA regular members, aged 60 years and above, who were beneficiaries of the OPCTP). The sample was identified through stratified and purposive sampling, and data was collected using a structured questionnaire. Descriptive statistics which included frequencies and percentages were used to analyse the study and the Statistical Package for the Social Sciences (SPSS), Version 20 aided in the analysis. The study established that PC had seldomly been incorporated in the implementation of the OPCTP, with 95.6% of the respondents rating their participation during the implementation of the OPCTP at lowest and 91.1% stating that they had not always been involved in any forum of OPCTP implementation; and that the beneficiaries of the OPCTP mostly utilized the funds to purchase foodstuffs and to meet medical bills. The study recommended that there should be transparent, indiscriminatory, and open selection methods of the OPCTP beneficiaries, as well as a consistent mode of payment to the beneficiaries.
Covenant in Relation to Justice and Righteousness in Isaiah 42:1-9
(The University of Stellenbosch, South Africa, 2013-03) Muutuki Joseph Mwasi
This study focuses on covenant in relation to justice and righteousness in Isaiah 42:1-9. The main purpose of the study is to grapple with the idea of whether the Old Testament scholarly research on covenant is relevant for the theological-ethical understanding of covenant amongst African believing communities in general and in particular the Kamba community of Kenya. The research employs the socio-rhetorical approach, a method used to explore textures in a multi-dimensional way.
In applying Robbins‘ (1996a, 1996b) textual analysis to the text of Isaiah 42:1-9, both the intra and intertextures are examined in order to gain the narrator‘s rhetorical strategy. It is possible to demonstrate that the mission of the Servant of the Lord was to establish justice and righteousness on earth. We show these terms are relational and ethical in nature. Justice restores damaged relationships in order for a community to have peace with itself. Righteousness on the other hand governs moral relationships and demands each member of the community acts right. These demands are required in order to regulate a cohesive social and cultural community that takes each other‘s social needs into account.
Moreover, we show through intertexture in chapter three that texts reconfigure themselves either explicitly or implicitly. It is shown that three concepts, justice, righteousness and covenant exhibit moral characteristics when used together. Within covenant framework they have to do with taking care of the needs of the oppressed.
Furthermore, in chapter four through social and cultural texture we show how the Israelites and Judah later are unable to fulfill their obligations to the poor because of the moral decay, which affected all spheres of their life. The Servant of YHWH is promised to usher in a new era of social justice.
Additionally, in chapter five it is shown that the ideological texture highlights God‘s theological viewpoint characterized by the tension between the two covenants. We have attempted to show from Isaiah 42:1-9 that the theological-ethical understanding of covenant accommodates the Akamba covenant.
Networking as a Driver of Internationalization among Medium Sized Firms in Kenya
(United States International University - Africa, 2014) Irungu, Dancan N & Marwa, Mwita
The purpose of the study is to examine the role of networking as the key driver of internationalization of medium firms. International trade has enormously contributed to Kenya’s economic growth. However, majority of Medium sized firms in Kenya remain focused on the domestic market despite the gains that internationalization is associated with. Medium Enterprises have enormously contributed to the global economic growth and development over the years. Networks have been underscored in internationalization literature across different contexts as a principal feature that facilitates the process of MEs internationalization. Network theory is the main theoretical framework that has guided the study. The study used cross sectional research design. Kenya Top 100 Medium companies formed the target population for the study. The empirical evidence has shown how networking drives the internationalization process of medium sized firms. The findings indicate that networking activities provides the necessary linkages which facilitate entry into geographically and psychically near markets. The study concludes that those medium firms that seek for internationalization should develop both formal and informal networks as enablers of accessing international markets.
In memory of those who went before, in honor of those who follow behind Introducing African Christian Theology
(African Christian Theology, 2024-03) Barron Joshua Robert & Munyao Martin
Describing the shift of World Christianity from the Global North to the Global South, Mark Noll posited that “as much as the new shape of Christianity in the world affects general world history, much more does it influence matters of Christian belief and practice.”1 Given global Christianity’s shift to the South, Christian beliefs and practices in recent decades have not been driven by Western Christian theology. Nearly thirty years ago, western scholars recognized that the majority of Christians on the face of the earth are found in Africa, Asia, and Latin America — and that “the proportion . . . grows annually.”2 Therefore, in retrospect and prospect, global Christianity is increasingly envisioned to be highly influenced by non-Western Christian theologies. For example, diaspora missiologists are consistently reminding us that the global church is thriving because of the movement of Africans across the world.3 Africans migrating to North America and Europe are planting churches in areas where traditional Christianity has been declining.