Factors Affecting Communication of Adoption of Condoms for the Prevention of HIV/AIDS Transmission among the Youth of Kenya’s Kibera Slum

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dc.contributor.authorNganda, Jeremiah M.
dc.date.accessioned2020-11-12T08:37:49Z
dc.date.available2020-11-12T08:37:49Z
dc.date.issued2018-04
dc.descriptionMaster of Arts in Communicationen_US
dc.description.abstractHIV/AIDS is still one of the leading causes of death more than 30 years since the first case was reported. While studies have shown that the total number of new infections globally has been dropping, it is regrettable that many Sub Saharan countries continue to record high HIV prevalence. This is especially among the youth living in slums like Kibera. Proper and consistent condom use is able to prevent the transmission of HIV among the youth because abstinence is not working for youth who are already sexually active. Though several behaviour change campaigns have been done in Kenya to promote the use of condoms, their uptake is still low. Consequently, this study sought to find out what factors were influencing condom use decisions among the youth. Using the Theory of Planned Behaviour this study has shown that intention to perform behaviour is greatly influenced by attitude, social norms and perceived behavioural control. Data was collected by issuing questionnaires to 400 youth in Kibera who had been selected using purposive sampling from a population of approximately 50,000 youth. Data collected was keyed into SPSS for analysis and presented in tables and graphs. Findings of the study revealed that teachers, parents and religious groups were the leading sources of information against condoms among the youth. The majority of the youth were sexually active (51%) but are not using condoms because their perception is that they are at no risk of infection (53.2%). The risk perception impedes condom use among the youth hence the high HIV prevalence. The study recommends that communicators should tailor campaigns to address the perception of youth towards condoms and link condom use to perception of risk of infection. In addition, parents and teachers should be primary targets for campaigns targeting to influence youth to use condoms.en_US
dc.description.sponsorshipDaystar University, School of Communication, Language and Performing Artsen_US
dc.identifier.citationNganda, J. M., (2018). Factors Affecting Communication of Adoption of Condoms for the Prevention of HIV/AIDS Transmission among the Youth of Kenya’s Kibera Slum. Daystar University, School of Communication, Nairobi.en_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3328
dc.language.isoenen_US
dc.publisherDaystar University, School of Communicationen_US
dc.subjectCommunicationen_US
dc.subjectCondom Adoptionen_US
dc.subjectPreventionen_US
dc.subjectHIV/AIDS Transmissionen_US
dc.subjectYouthen_US
dc.subjectKibera Slumen_US
dc.titleFactors Affecting Communication of Adoption of Condoms for the Prevention of HIV/AIDS Transmission among the Youth of Kenya’s Kibera Slumen_US
dc.typeThesisen_US

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