Daystar University Repository
DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Communities in DSpace
Select a community to browse its collections.
Recently Added
-
Mwangi, Grace (Daystar University School of Business and Economics, May , 2019)[more][less]
Abstract: The purpose of this study was to examine the effect of emotional marketing on organizational performance with particular focus on Safaricom PLC in Kenya. The specific objectives were to determine the components of emotional marketing used by Safaricom PLC; measure the level of organizational performance at Safaricom PLC; and investigate the factors that show the link between emotional marketing and organizational performance at Safaricom PLC. The study was guided by three theories, namely four laws of emotions, social constructionists, and cognitive appraisal. The study adopted descriptive research design with the target population being 2109 staff of Safaricom PLC. A total of 212 respondents were sampled and selected through stratified sampling technique. Primary data was collected through a questionnaire, analyzed by use Statistical Package for Social Sciences (SPSS) version 23.0, and presented in form of distribution tables. The study findings revealed that Safaricom PLC had adopted four components of emotional thinking; consumer perception (80.9%), perceived quality (68.3%), brand awareness (76.5%), and consumer purchase decision (74.86%). Further, the study established that the majority (90.16%) of the respondents were in agreement that emotional marketing influences to a very great extent on the way the company is efficient in running its daily activities. It was concluded that emotional marketing had a significant effect on organizational performance of Safaricom PLC. The study recommended that the management of Safaricom PLC should do market research within given timelines so that they can be able to identify the most important emotional marketing channels which will enable them to target their customers effectively and efficiently. Description: Masters Of Business Administration In Strategic Management And Marketing URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3911 Files in this item: 1
-
Munyao, Martin; Kithuka, Elizabeth (Rowman & Littlefield, 2021)[more][less]
Abstract: When the World Health Organization (WHO) chief declared the COVID-19 spread to be a global pandemic, renowned global philanthropist Melinda Gates of Bill & Melinda Gates Foundation projected that Africa was waiting to see hundreds of thousands of fatalities. She cited weak economies, poor healthcare systems, increasing slum dwellings, lack of clean water, and high rates of poverty as some of the reasons why COVID-19 was going to ravage Africa. Contrariwise, Africa has not experienced high Coronavirus cases compared to the USA, Europe, and Asia. However, the pandemic has revealed what human rights activists have been decrying of Africa for decades, namely, widespread economic disparities and social inequalities. The pandemic is disparaging Africa not by COVID-19 related sicknesses and death, but by exposing the already existing dysfunctional political, economic, and social systems. At the center of the said dysfunction amidst a pandemic are religious institutions which often have acted as an adhesive in the society. Not only do religious organizations bring people together for worship but also do shape life and morality amongst communities. However, in the recent past, the religious space has delegated that role to secondary parties such as civil society organizations. There is less and less public engagement on matters of politics and push for socio-economic reforms. As containment measures against further spread of the Coronavirus, the religious places of worship were considered as ‘nonessential’ need. While from a public health standpoint it is known that this was a containment measure to curb the COVID-19 spread, it symbolically brings in the question of whether religious institutions rose to the occasion as a public defender. This is even though African life is fundamentally rooted in religious foundations. In this chapter, the authors will firstly discuss the role of religious institutions during the COVID-19 period on the public. Secondly, the paper will analyze the impact of COVID19 on gender issues in Kenya. Lastly, the authors will suggest viable options for restoring the prophetic voice of various religious institutions in Kenya’s public life in the event of future global crises for sustainable development Description: Book Chapter URI: https://www.researchgate.net/publication/356492681_The_Role_of_Religion_in_Public_Life Files in this item: 1
The Role of Religion in Public Life.pdf (220.0Kb) -
Mugambi, Evans Mwirigi (Daystar University, School of of Arts and Humanities, October , 2021)[more][less]
Abstract: The aim of this study was to examine the effects public motorcycle transport on security due to alleged unregulation. The objectives of this study were to examine the nature of crime associated with motorcycles use, establish reasons why motorcycles operators do not strive to have their motorcycles registered, and assess initiatives employed by the county government to curb motorcycles related crimes in view of proposing measures for the industries safe operations. This study focused on three wards of the north Imenti sub-county where sample elements were derived. The study was underpinned on securitization and constructivism theory which describes an issue as being a security threat if the population or audience deems it to be so. Where else, constructivism theory puts emphasizes on the world being what we make of it. Descriptive research design was the blue print that was used in the study to systematically describe facts of the population under study which are residents of North Imenti Sub County, consisting of a sample size of 110 derived from a population of 110,000 using random sampling technique. Lastly, data was collected through face to face interviews, focus group discussions and questionnaires which was then analysed and interpreted by use of Statistical Package for Social Sciences commonly referred to as (SPSS). The findings of the study indicate that 94% of the riders operating as commercial transporters had riding license which is good and commendable but way over half accounting for 56% were not genuine riding licenses. Another finding showed that lack of enforcement by the relevant authorities accounting for 54% was quite surprising. The study recommends that relevant body in charge of registration of motorcycles which is the NTSA, to ensure that a re-registration exercise is conducted. Further and extensive study on the implications motorcycle transport has on security but in a widened scope to capture others regions of the country. Description: Master of arts In diplomacy, development, and international security URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3909 Files in this item: 1
-
Mutinda, Mary K. (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: The purpose of this study was to establish the effects of management involvement on implementation of microfinance institution’s projects, with a focus on Kenya Women Microfinance Bank (KWFT). The objectives of the study were to establish the management involvement in microfinance institutions projects; to determine the impact of implementation of projects in microfinance institutions, and to assess the effect of management involvement on implementation of projects in microfinance institutions. The researcher used a descriptive research design. The study focused on various KWFT branches in Nairobi County, with a sample size of 182. Questionnaires and interviews were used for data collection, and the data was analyzed using the Statistical Package for Social Sciences (SPSS), version 23. The relationship between management involvement and project implementation was analyzed using correlation analysis. The study established that proper leadership is exercised in KWFT (as per 38.2% of the respondents), projects in KWFT are implemented on time (as indicated by 56.6% of the respondents), leadership contributes to timely completion of projects (according to 29.4% of the respondents), and organizational culture and policies affect the relationship between management involvement and implementation of projects to a moderate extent (as per 40.4% of the respondents). Overall, the study found a significant and positive correlation between management involvement and successful implementation of projects. The study recommends the need to increase the level of management involvement in project implementation as this enhances the management’s execution of leadership, communication, and resource allocation. Description: Master of business administration In Strategic management and project management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3908 Files in this item: 1
-
Kiptinness, Evonne Mwangale (Daystar University School of Communication, October , 2021)[more][less]
Abstract: Interpersonal communication, and in particular provider-patient communication, is integral to health communication and benefits patient satisfaction, retention, and overall health outcomes. Kenya is one of six HIV/AIDS ‘high burden’ countries in Africa, with about 1.5 million people reported to be living with HIV at the end of 2019 and 6800 new infections among children. A contributing factor to these infections is the mother-to-child transmission of HIV (MTCT) during pregnancy, labour, delivery, or breastfeeding. Anchored on the convergence theory and social influence theory, a pre-post survey (N = 161), interviews (N = 2) and focus group discussions (N = 11) were employed to identify differences and determine challenges between mothers who receive support through the mentor mother program and their counterparts who do not have access to such support. The study also established the perceptions of mentor mothers on the prevention of mother-to-child transmission (PMTCT) programme in Homa Bay, Kenya. Study participants were selected using convenient sampling at Homa Bay County Teaching and Referral Hospital and Kandege Health Centre. Qualitative data was analysed using a Welch t-test, while thematic analysis using Dedoose was used for qualitative data. Findings showed that post-natal participants had significantly greater PMTCT knowledge (sig = 0.02) than post-intervention participants who had access to a mentor mother. No significant differences were found between the groups in terms of attitudes, PMTCT practices, interpersonal communication, mutual understanding, compliance, identification, and internalization. The study recommends provision of interpersonal communication skills training for mentor mothers to better improve their impact in communities. Description: Doctor of philosophy In communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3907 Files in this item: 1