Utilization Of Mobile Phone Communication For Dairy Development Programmes In Kenya: The Case Of Kiambu And Nairobi Counties
Loading...
Date
2019-02
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Daystar University
Abstract
The purpose of this was to investigate the utilization of mobile phone communication for dairy development programmes in Kenya, focusing was in Kiambu and Nairobi Counties. The objectives of the study were to: Explore the extent of use of mobile phone communication by dairy development programs; find out the type information the dairy programs need to disseminate to dairy farmers via mobile phones; identify barriers encountered by dairy development programs in the use of mobile phone communication to improve dairy farming; and establish measures that can be put in place by dairy development programs to overcome the barriers. The study applied descriptive and qualitative research design. The target population was farmers and 15 dairy development programs in Kenya whose headquarters are located in Nairobi and Kiambu Counties. Primary data was collected through indepth interviews and focus group discussion (FGD). Data analysis was through visualization and grouping the information into themes guided by the research objectives. The study established that dairy development programs mainly used voice calls and short message service to communicate with farmers. Dairy information disseminated to farmers include information on cost of dairy inputs, milk production in Kenya, young stock management among others. Barriers encountered by dairy development programs include: human capacity and behavioural in using mobile phone communication by some farmers, lack of required skills to use the mobile phone communication in dairy farming, internet and network failures especially in rural areas among others. The study recommended that development practitioners in collaboration with the Government of Kenya (GoK) and other stakeholders should set up an institution to run dairy information centres by benchmarking best practice from other countries
Description
Thesis
Keywords
Mobile Phone, Communication, Daily Development Programmes
Citation
Nyaoro, Janet A.(2019).Utilization Of Mobile Phone Communication For Dairy Development Programmes In Kenya: The Case Of Kiambu And Nairobi Counties.School of Communication,Daystar university:Thesis