Kavengi, Peter Esther2024-10-142024-10-142015-03Kavengi, P. E. (2015). A Survey of Farmers’ Attitudes Towards Participatory Communication Approaches For Agricultural Improvement: A Case of Makueni Conservation Agriculture Project. Daystar University, School of Communicationhttps://repository.daystar.ac.ke/handle/123456789/5415MASTER OF ARTS in Development CommunicationThis study sought to find out attitudes of farmers towards participatory communication approaches used in training Conservation Agriculture. The research areas were Kathonzweni and Mavindini in Makueni County. The objectives of the study were to examine the different participatory communication approaches used in training farmers; to assess the different attitudes of farmers towards the participatory communication approaches used in training them; to identify the most preferred participatory communication training approach according to farmers and to identify ways to improve the participatory communication training approaches as suggested by farmers. Two sampling procedures were used to select the sampling for this study. The purposive sampling procedure and the systematic random sampling procedure. To assess the validity of the data collected in the field, the researcher interviewed two facilitators from CETRAD who participated in training farmers. It was observed that farmers participated more in training approaches that involved them more in the decision making process of the project. The farm-based demonstration had the most number of farmers participating and was rated by the majority of the respondents as their best training approach. The respondents identified how each participatory communication training approach contributed to their understanding of CA. The farmers also identified the shortcomings of each approach and suggested ways that they would be improved to enhance participation by farmers characterized by an increased rate of adoption of agricultural technologies in the country.enattitudes of farmersparticipatory communicationtraining Conservation AgricultureThesis