Wesonga, Anet2025-01-172025-01-172024Wesonga, A. (2024). Exploring Online Discourses on Sustainable Food Practice: A Case of Members of Sacks and Container Gardening Tips Facebook Group. Daystar University, School of Communicationhttps://repository.daystar.ac.ke/handle/123456789/5997MASTER OF ARTS in Development CommunicationIncreasing productivity of small-holder farmers to achieve sustainable food practices amid climate change and global population growth is a concern to many individuals, governments and non-governmental agencies. Social networking sites (SNS) like Facebook play a critical role in providing avenues for online discourses that result in observational learning and peer support about sustainable food practices. This study examined the types of sustainable food practice information sought by members of Sacks and Container Gardening Tips (SCGT) Facebook group, the types of discourses of sustainable food practice that farmers are exposed to, how farmers determine credibility of the discourses posted on SCGT and the challenges of using Facebook discourses as a source of agricultural information. The research employed the use of Social Cognitive Theory developed by Albert Bandura. 241 posts from SCGT Facebook Group from 1st June 2023 to 30th June 2024 for objective 1 and 2. 6 members of SCGT from Nairobi County were also interviewed to generate data for objective 3 and 4. Thematic analysis was conducted by Atlas.ti which generated codes and themes according to commands by the researcher. The themes were then refined manually to identify the major themes for both the online discourses and semi structured interviews. The findings established that members of SCGT seek information such as how to deal with pests and diseases, general agricultural related information and where to get seeds and seedlings. It also emerged that members are exposed to instructional posts, promotion and advertising of agricultural related information, and success stories. Findings show that members of SCGT determine credibility by replication, other people’s experiences and trust. Members of SCGT also demonstrated possession of digital skills, smartphones and laptops coupled with access to stable network and internet which enabled them to access information from SCGT. However, the findings revealed a decline in vibrancy of SCGT Facebook group in 2024 compared to previous years due to members’ low engagement with content.enIncreasing productivity of small-holder farmersamid climate change and global population growthindividualsgovernments and non-governmental agenciesThesis