Lloyd, Albert Seidahkiayee2020-10-122020-10-122014-06-01Lloyd, A. S., (2014). The Effectiveness of Communication Channels Used In the Diffusion of Responsible Fatherhood in Kenya: A Case of Transform Kenya Initiative. Daystar University, School of Communication, Nairobi.https://repository.daystar.ac.ke/handle/123456789/3303Master of Arts in CommunicationThe study found that group discussion and interpersonal communication channels were effective communication channels used in facilitating mutual understanding of the idea of responsible fatherhood. Discussions outside classroom were also effective communication channels used to pass on the decree of responsible fatherhood to participants of the “Man Enough” program. About 82 percent of the participants had adopted the idea of responsible fatherhood during the training, but adoption rate for participants was just about 46.8 percent. Despite the high adoption rate of responsible fatherhood, 3.2 percent were not sure they could adopt the concept. The study therefore recommended that adoption of an innovation is successful when communication channels are used effectively although the process of adoption are of different time frames, yet the majority of the members of the social system come to full adoption of an innovation after others have adopted. Therefore, identifying the effectiveness of communication channels is significant to communicating idea for successful adoption. The conceptual framework in this study explained the process by which ideas are communicated to reach mutual understanding among participants of the “Man enough” program at TKI.enCommunication ChannelsResponsible FatherhoodKenyaTransform Kenya InitiativeThesis